TikTok after the US sale: What changed and how to use it safely
Since news broke in late January that TikTok's U.S. operations would move under American-led ownership, many people who previously avoided the app are reconsidering. The shift has reopened conversations among parents, educators and older adults who once viewed TikTok as off-limits due to foreign ownership concerns.
One reader summed up that hesitation clearly in an email we received. It reflects a question many families are asking right now.
That concern is understandable. For years, TikTok raised legitimate questions about foreign ownership, data access and national security. Those concerns were serious enough to trigger government bans, lawsuits and strong warnings to families. Now, that chapter has shifted. TikTok's U.S. operations now sit under a U.S.-led ownership structure, with American investors holding a controlling interest and operational authority. That change matters. But it does not automatically change how the platform behaves. The more useful question today is not whether TikTok is allowed. It is how to use it wisely, with clear boundaries and better controls, especially for kids and teens. That is what this guide is about.
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It is important to acknowledge what is different now.
TikTok's U.S. operations are no longer controlled by a China-based parent company. This removes the risk of direct access under Chinese national security laws.
The platform now operates under U.S. privacy expectations, enforcement standards and congressional scrutiny. That brings clearer guardrails around data handling.
When something goes wrong, responsibility sits in one jurisdiction. There is no ambiguity about who answers for it. That is meaningful progress, especially for families who avoided TikTok entirely due to concerns about ownership.
What TikTok says the new US structure safeguards
TikTok says its U.S. operations now run through TikTok USDS Joint Venture LLC, a majority American-owned entity created under an executive order signed on September 25, 2025. According to the company, the joint venture is designed to protect U.S. user data, secure the recommendation algorithm and oversee trust and safety decisions for American users. TikTok says U.S. user data is stored in Oracle's secure U.S.-based cloud environment and protected through a comprehensive privacy and cybersecurity program that is audited and certified by third-party experts.
The company also says the recommendation algorithm used for U.S. users is retrained, tested and secured within the United States. TikTok adds that the joint venture has decision-making authority over trust and safety policies and content moderation for U.S. users, with ongoing transparency reporting and independent oversight. These safeguards focus on where data is stored, who governs it and how systems are audited, not on eliminating data collection or personalization.
Here is the part many people overlook.
Even with new ownership, TikTok still operates on the same core business model as every major social media platform.
TikTok remains exceptionally effective at this. Its recommendation system adapts quickly, which explains both its popularity and its influence. That power makes privacy settings more important than ever.
Pretending TikTok does not exist rarely works. Kids hear about it from friends. Adults see useful videos shared across other platforms. A better approach is to set up intentionally from the start. The steps below do not ruin the experience. They simply reduce unnecessary exposure and give families more control.
Limiting contact access prevents TikTok from mapping your personal network.
Why this matters
When contact syncing is on, TikTok can learn who you know, even if those people never use the app. Turning it off limits how the platform connects your account to real-world relationships, reduces account suggestions tied to your phone book and helps keep your personal network from becoming part of TikTok's data profile.
Step 2: Reduce ad targeting
You will still see ads. They will rely less on activity outside TikTok.
Why this matters
Turning these off reduces how TikTok uses data collected beyond the app to personalize advertising. You will still see ads, but they will be less closely tied to your browsing and app activity elsewhere.
This step is especially important for kids and teens. A private account limits who can view content, comment and interact.
Why this matters
A private account puts you in control of who can view your content and interact with you. This is especially important for kids and teens, since it reduces exposure to strangers, spam accounts and unwanted messages.
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TikTok suggests accounts based on contacts, phone numbers and shared connections unless you stop it.
Why this matters
Account suggestions are often driven by phone numbers, contacts and shared connections. Turning these off makes it harder for TikTok to link your account to your offline identity or surface it to people you did not choose to connect with.
Likes and follows send signals about your interests and habits. Keeping them private adds another layer of protection.
Why this matters
Likes and follows reveal interests, habits and patterns over time. Keeping them private limits how much others can infer about you and reduces the data signals TikTok can amplify across the platform.
This step often changes how people view the platform.
TikTok will begin preparing your file. This process typically takes a few days. Once your data is ready, you must return to the Download data tab to retrieve it. The download link expires after a short window, so check back regularly.
Why this matters
Requesting your data shows the full scope of what TikTok stores about your account, from activity patterns to interaction history. Seeing that information firsthand helps you decide whether the level of tracking aligns with how you want to use the platform.
Privacy settings help, but they cannot stop everything. Social media platforms like TikTok are common delivery points for malicious links, fake giveaways and look-alike login pages designed to steal passwords or install malware. Using strong, up-to-date antivirus software adds a critical layer of protection by blocking dangerous sites and downloads before a single click turns into a problem. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe.
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TikTok says new safeguards protect where U.S. data lives and who controls it. Your personal settings still determine how much data exists in the first place. Ownership changes reduce certain risks, but they do not replace personal responsibility. Privacy on TikTok depends far more on how you configure it than who owns it. If you are considering opening an account now that control sits with U.S. investors, start slow, lock down the settings and review your data early. That approach keeps you in control rather than the algorithm.
If a platform knows this much about you, how much access are you truly comfortable giving it? Let us know by writing to us at Cyberguy.com.
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