Want your team to come up with better ideas? Try this

Have you ever watched someone try to come up with a creative idea: Post‑it notes, coffee, laptop, a determined glint in their eye and a solemn expression on their face? If the idea isn’t coming, add a few sighs, some squirming, and the magical rearrangement of every object on the desk. Most workplaces still reward this “try harder” ritual. This is rarely where creative energy actually emerges.

We all know the stories. The best ideas come in the shower, on a walk, doing dishes, or even during everyone’s beloved folding of laundry. Here’s the thing: it’s not a quirk. 

Movement helps foster creativity. It occupies the body in a repeating pattern that doesn’t require the brain to do too many mental pull-ups, which is why it reliably restores access to insight. When the nervous system settles even slightly, the mind widens its search and connects ideas that didn’t seem related a few minutes earlier.

When employees end up performing creativity instead of accessing it, their attention often tightens around the problem. They start monitoring, judging, checking. That pressure narrows perception and makes it harder to notice new connections. If your team is struggling to find creative solutions, do not ask people to push harder. Instead, try to get your team to move so people can relax enough for their creative ideas to flow without force.

Here are three moments when leaders should watch for and what they should do when they happen.

1.  Red‑light: Reactive Pause

Red-light moments are “fight or flight” situations, with “burn it to the ground” imagination at play. This looks like: Let’s scrap the entire project and start over, fire off an unprofessional email, or make an impulsive, on-the-spot “yes” commitment. Perception narrows, patience disappears, and rarely does acting or creating from that charge produce a positive, generative outcome. 

Red-light pauses call for brief, more vigorous movement to discharge the stress response. Build in a quick change of scene: a fast lap around the building, a flight of stairs, or shaking out the arms. The purpose is to burn off adrenaline, widen perception, and step back out of emergency mode so people can return their creative focus to the ideas and projects they should be solving. 

If your team is up for it, jumping jacks definitely give that destructive charge somewhere to go with some humor added.

2. Yellow‑light: Reroute Pause

Yellow‑light moments are the “I’ve been staring at this for an hour and it’s not getting better” days. The mind is running the same idea over and over, the idea of the outcome is sabotaging the actual creating of it, instead of building the conditions for imagination to thrive.

Normalize small, rhythmic movement that lets the mind drift. Unlike red-light pauses, which are brief and vigorous, yellow-light pauses are slower and sustained. Close the laptops and take a slow 10-minute walk outside, with the main intention of shifting attention to sensory input, like noticing different types of cars, sounds, or colors, or spend a few minutes doodling the same shape. The plan is to give the brain enough repetition to relax its grip so energy can reroute toward new options.

Teams quickly learn that this isn’t slacking. It’s a practical way to refocus creative energy so work can move faster, not slower. When people step away without technology, they’re far more likely to return with a fresh angle instead of the same recycled thought in a slightly different font.

3.  Green‑light: Proactive Pause

Green-light moments are when you want to generate new ideas and can see the tank is empty: people are exhausted or viewing the unknown like it’s an uncertain void.

This is where “move and think” brainstorms shine, because moderate movement feels spacious and supports idea generation. Instead of another conference‑room session, leaders can take a product question, culture question, or “what’s next for this team” question on a slow lap. For strategy days or longer meetings, consider gifting each person a small notebook for doodling or standing while they think.

Making movement part of how your team creates

Treat movement as a legitimate part of the creative process, not something people squeeze in at lunch. Many employees discover that language for what they think about a project arrives much more easily in motion than it does under fluorescent lights.

• Add “movement time” to the project’s creative process, especially for undefined work.
• Recognize and ask, “Is it a reach‑for‑the‑sneakers moment?” and then give clear permission to do it.
• Extra-long meeting? Book two conference rooms and switch at the halfway mark.
• Model it yourself. Take your own red-, yellow-, and green-light pauses and name them so your team sees that movement is part of how you think.

When employees aren’t generating ideas, it’s rarely because they lack creativity. It’s usually because they’re trying to access it under the worst conditions. The most effective leadership move is giving people permission to step away and trusting that their best thinking often happens when they are given the freedom to move.