Add news
March 2010 April 2010 May 2010 June 2010 July 2010
August 2010
September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022 January 2023 February 2023 March 2023 April 2023 May 2023 June 2023 July 2023 August 2023 September 2023 October 2023 November 2023 December 2023 January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024 September 2024 October 2024 November 2024 December 2024 January 2025 February 2025 March 2025 April 2025 May 2025 June 2025 July 2025 August 2025 September 2025 October 2025 November 2025 December 2025 January 2026
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
30
31
News Every Day |

Is Starbucks actually good now?

A barista wrote "you rock" on my Iced Caramel Protein Matcha.
  • Starbucks says sales are up.
  • The "Back to Starbucks" changes look like they're actually working.
  • I visited my local store to see for myself — and I can see why the changes are helping.

First, I should admit that ordering Starbucks' new "Iced Caramel Protein Matcha" was an obvious mistake. I'm not a huge matcha fan, and combining it with caramel and protein (part of Starbucks' push into trendy wellness drinks)? Come on, I was asking for it.

Still, I had to see what's been working so well at Starbucks lately.

Clearly, something is working. Starbucks' latest earnings report on Wednesday showed sales up for the second quarter in a row. This is a reversal of a downward trend over the last 18 months, ever since Brian Niccol, former Chipotle CEO, took over at Starbucks.

Niccol's big campaign is "back to Starbucks" — attempting to revive the coffee chain to its glory days as a place people wanted to sit and chat and drink coffee, not just order over an app for pickup or drive-thru.

This has meant some small but meaningful changes: trimming the chaff from its drink menu, upping efficiency and speed, requiring baristas to doodle cheerful messages on cups, and refurbishing some locations to be more appealing for sitting and spending time — even adding more power outlets.

The comfortable leather chairs in the back section of the Starbucks.

The location I went to in suburban Connecticut was completely new inside. (It had relocated from a building across the street in the town center.) So I got to experience what a fresh design looks like in a brand-new store.

And you know what? Brian, my boy, you did good. It was a really nice-looking location. There were a few tables with padded chairs or stools, and a back seating section with three different styles of leather chairs.

The far wall was lined with shelves stocked with bags of beans and travel cups, along with framed art. The back wall of the barista's zone had a pleasing, earthy dark green tile. It didn't look like the Starbucks of the late '90s (when I worked at one as a teen), but it also didn't look like a copy of the minimalist, trendy coffee chains like Blank Street or Blue Bottle that usurped it as the preferred coffee destination of the discerning coastal urban office worker.

While I was there, around lunchtime, the location was busy. As I typed this, seated in a plush leather chair at the back of the store, four other people joined me in the comfy area. The ambient bustle is nice, although I couldn't help notice the woman next to me was playing YouTube videos at full volume on her laptop with no headphones, which is fairly unpleasant.

Perhaps Starbucks is trying to get back into the coffee shop/"third space" glory days, but some customers are still treating it like a public restroom that serves milkshakes — they're not yet following independent coffee shop norms and etiquette (where this kind of behavior would merit a good shaming from the workers or other customers. Me? I'm minding my own business).

The new wood paneling and green tile was pleasingly inoffensive.

The menu (aside from the screen promoting the Iced Caramel Protein Matcha) had been redone to list "Coffeehouse Classics" — a smaller, manageable list of drinks that resembled things recognizable as coffee-related. That was a nice relief from two years ago, when I found myself staring at a Starbucks menu, bewildered by all the newfangled drinks and feeling like an out-of-touch grouch. Sure, many of those weird, sweet drinks are available by customization, but I think the slimmed-down menu makes sense.

Yes, the barista wrote on my cup — a practice that I loathe. I find it offensive to the barista that they're forced to write "you rock!" on my cup, and offensive to me that the assumption is I'll be charmed by this saccharine mandatory gesture.

As for the Iced Caramel Protein Matcha? I'm sure some people might like it, but next time, I'll stick to ordering something that's more to my taste. For now, I can see why Starbucks is doing well again.

Read the original article on Business Insider
Ria.city






Read also

Career So Far: Owen Elding

Car Ramming Attack on NYC Synagogue Being Investigated as a Hate Crime (Video)

Brandon Miller, Hornets aim to stay ‘hungry’ vs. Mavericks

News, articles, comments, with a minute-by-minute update, now on Today24.pro

Today24.pro — latest news 24/7. You can add your news instantly now — here




Sports today


Новости тенниса


Спорт в России и мире


All sports news today





Sports in Russia today


Новости России


Russian.city



Губернаторы России









Путин в России и мире







Персональные новости
Russian.city





Friends of Today24

Музыкальные новости

Персональные новости