Elon Musk says subscription prices for Full Self-Driving mode will go up, as Tesla kills Autopilot

• Elon Musk said Tesla's Full Self-Driving subscription could soon cost more than $100.
• He said the $99 subscription price would rise as FSD's capabilities improve.
• He said the price would be worth it as the driver can sleep or use their phone for the whole ride.

Elon Musk said Tesla will raise subscription prices for its Full Self-Driving software as it gets better, and it could cost more than $100.

The Tesla CEO said in an early Friday X post, "I should also mention that the $99/month for supervised FSD will rise as FSD's capabilities improve."

"The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD)," he said.

Tesla's FSD is an advanced driver assistance system that aims to enable its cars to be fully self-driving.

Customers can currently buy the system for $8,000 on a one-time basis, per the vehicle's listing on Tesla's website. However, this option will no longer be available from February 14.

The executive was responding to a post about Tesla killing its separate Autopilot service in the US.

Most of Tesla's vehicles previously came with Autopilot as standard. The software included traffic-aware cruise control, which maintains a set driving speed and slows down automatically in response to traffic, as well as features like Autosteer, which allowed Tesla's cars to automatically follow lane markings.

As of Friday, Tesla now only offers Traffic-Aware Cruise Control as standard, according to the company's website.

The move attracted backlash from some Tesla fans on X, with several pointing out that rival brands like Toyota offer lane centering technology as standard on many models.

A trillion-dollar incentive

It comes as Tesla pushes to drive subscriptions for FSD, which Musk has described as a critical part of the company's future.

Adoption of the technology has been sluggish, with Tesla's CFO telling investors in October that only around 12% of Tesla owners are paying for the assisted-driving feature.

Boosting FSD subscriptions is also a crucial part of Musk's massive Tesla pay package. Getting to 10 million active Full Self-Driving subscriptions is one of the key milestones the Tesla CEO needs to hit to unlock the full $1 trillion payout.

Tesla currently makes it clear that FSD requires driver supervision. The company announced Thursday that it had begun offering fully autonomous rides without a safety monitor in its robotaxi service in Austin, and Musk has said that he expects "unsupervised" FSD to massively boost demand for Tesla's vehicles.

The automaker has faced regulatory scrutiny and lawsuits over its rollout of FSD and Autopilot. The US's auto regulator launched an investigation in October following reports that Tesla vehicles equipped with FSD were running red lights and driving on the wrong side of the road.

Representatives for Tesla did not immediately respond to a request for comment from Business Insider.