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Morgan Stanley says buy these 14 stocks to play the 4 themes that will define markets in 2026

  • Morgan Stanley identifies four key market themes it says will define markets this year.
  • AI adoption, energy demand, and societal changes are set to reshape global industries.
  • Top US stocks like Amazon and Nvidia, as well as smaller stocks, are flagged as winners.

There are four major themes that will drive markets in 2026, Morgan Stanley says: A multipolar world, technology diffusion, societal shifts, and the future of energy.

Let's get into each, starting with the concept of a multipolar world. For Morgan Stanley, the world is becoming less globalized as governments become more protectionist.

"It's clear that policymakers globally are implementing policies that will speed up the devolution of the globalization that marked much of the post-Cold War period," said Stephen C Byrd, an equity strategist at the bank, in a client note on Thursday. "Said more simply, policymakers are keen to promote their visions of national and economic security through less open commerce and more local control of supply chains and key technologies."

Second, the bank thinks AI will begin to be adopted more broadly by businesses, helping them boost profits. Stocks will be judged on whether their businesses are incorporating AI enough, MS said.

Third, energy demand has turned a corner thanks to the AI infrastructure buildout. While demand for energy has fallen over the last couple of decades, it's now surging to all-time highs.

"We expect total US energy consumption to rise 10% over the next decade, reversing decades of declines; by 2030, it should eclipse the prior peak, set in 2007," Byrd wrote.

Finally, societal shifts are happening in things like work (thanks to AI), and aging and longevity.

"We see multiple trends driving broad societal impacts around the world, with effects felt across a surprisingly wide range of industries," Byrd wrote. "The ripple effects of AI-driven employment disruption/evolution, an aging population, changing consumer preferences, the drive for healthy longevity, and challenging demographics across many geographies will continue to matter for governments, economies, and corporates."

As a way to play these trends, the bank highlighted 14 US stocks that its analysts have an "overweight" rating on. The stocks are listed below, along with their expected upside to Morgan Stanley's price targets and the theme each stock falls under.

Amazon

Ticker: AMZN
Sector: Consumer Discretionary
Market cap: $2.6 trillion
Upside to price target: 32%
Primary theme: Tech Diffusion

Bloom Energy

Ticker: BE
Sector: Industrials
Market cap: $3.5 billion
Upside to price target: 11%
Primary theme: Tech Diffusion/Future of Energy

Broadcom

Ticker: AVGO
Sector: Information Technology
Market cap: $1.6 trillion
Upside to price target: 35%
Primary theme: Tech Diffusion

Cisco Systems

Ticker: CSCO
Sector: Information Technology
Market cap: $299.6 billion
Upside to price target: 21%
Primary theme: Tech Diffusion

Eli Lilly

Ticker: LLY
Sector: Health Care
Market cap: $928.4 billion
Upside to price target: 25%
Primary theme: Societal Shifts

EQT

Ticker: EQT
Sector: Energy
Market cap: $31.3 billion
Upside to price target: 38%
Primary theme: Future of Energy

Microsoft

Ticker: MSFT
Sector: Information Technology
Market cap: $3.4 trillion
Upside to price target: 42%
Primary theme: Tech Diffusion

NextEra Energy

Ticker: NEE
Sector: Utilities
Market cap: $169.6 billion
Upside to price target: 16%
Primary theme: Tech Diffusion/Future of Energy

NVIDIA

Ticker: NVDA

Sector: Information Technology

Market cap: $4.6 trillion

Upside to price target: 34%

Primary theme: Tech Diffusion

Phoenix Education Partners

Ticker: PXED
Sector: Consumer Discretionary
Market cap: $1.1 billion
Upside to price target: 51%
Primary theme: Societal Shifts

Rockwell Automation

Ticker: ROK
Sector: Industrials
Market cap: $47.5 billion
Upside to price target: 4%
Primary theme: Multipolar

RTX

Ticker: RTX
Sector: Industrials
Market cap: $270.9 billion
Upside to price target: 8%
Primary theme: Multipolar

UnitedHealth Group

Ticker: UNH
Sector: Health Care
Market cap: $304.8 billion
Upside to price target: 21%
Primary theme: Societal Shifts

Walmart

Ticker: WMT
Sector: Consumer Staples
Market cap: $962.3 billion
Upside to price target: 13%
Primary theme: Tech Diffusion

Read the original article on Business Insider
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