Signs that Trump’s economic policies are alienating his rural Maga base
As Donald Trump’s second term unfolds, the contradictions at the heart of his “America First” agenda are increasingly apparent. What began as a populist revolt against elite globalism appears to have morphed into policies that alienate the very rural and small-town constituencies that backed him in 2016, 2020 and 2024.
These rust-belt and rural counties were drawn to his promises of economic revival, border security and non-interventionism. Yet, emerging signs of fracture in this Maga base suggest a potential backlash in the upcoming midterms.
The administration’s domestic policies, coupled with aggressive foreign postures, are accelerating disillusionment among Trump’s core supporters.
Domestically, Trump’s intensified immigration enforcement has backfired. Ramped-up ICE raids were sold as fulfilling pledges of mass deportations targeting “criminals”. But these operations have swept up undocumented workers essential to rural economies. Small family farms and businesses in states including California, Idaho and Pennsylvania are reliant on immigrant labour for harvesting crops, dairy operations, and meatpacking. They now face acute shortages.
Agricultural employment dropped by 155,000 workers between March and July 2025, reversing prior growth trends. Farmers in Ventura County, California, for example, denounced raids that targeted routes frequented by agricultural workers. Fields lie unharvested signalling financial ruin for some operations. Family-run farms struggle to find replacements. Low wages and gruelling conditions simply fail to attract American-born labourers.
This labour crisis exacerbates a broader sense of betrayal. Rural voters supported Trump for his anti-elite rhetoric, expecting protection for their livelihoods. Instead, the administration’s actions have hollowed out local workforces without viable alternatives.
The H-2A visa programme, meant to provide temporary foreign workers, has been streamlined – but remains insufficient amid ongoing raids, which deter even legal migrants. These disruptions ripple through small-town economies, where agriculture underpins community stability. Democrats, sensing opportunity, are investing in rural outreach, emphasising economic populism to woo disillusioned voters who feel abandoned by Trump’s enforcement zeal.
Compounding these woes are the ongoing tariff disruptions. Trump touts his tariffs as tools to “make America great”, but in fact they have driven up costs for the same rural groups. Between January and September 2025, tariffs on imports from China, Canada, Mexico, and others have surged, collecting US$125 billion. However, the figure may be even higher according to experts.
But while the administration claims these taxes punish foreign adversaries, the burden falls squarely on American importers and consumers. Small businesses, which account for around 30% of imports, faced an average of US$151,000 in extra costs from April to September 2025, translating to $25,000 monthly hikes. Farmers, already squeezed by low grain prices, pay more for necessities, such as fertilisers (hit by 44% effective tariffs on Indian imports) and machinery parts.
Midwest producers of soybeans, corn, and pork – key US exports – suffer doubly from retaliatory tariffs abroad, which reduce demand and depress revenues. In Tennessee and Pennsylvania, builders report 2.5% rises in material costs, while food prices climb due to duties on beef, tomatoes and coffee.
Trump, meanwhile, is perceived as profiting personally. His properties and branding deals benefit from economic nationalism, even as family farms teeter on the verge of bankruptcy. This disparity fuels resentment. Polls show Trump’s approval slipping in swing counties, with economic anxiety eroding the loyalty that once overlooked his character flaws.
Foreign policy compounds domestic fractures
These domestic fractures are mirrored in foreign policy, where Trump’s interventionism starkly contradicts his campaign pledge of “America First” restraint. Having promised no new wars, he has instead pursued aggressive postures that many Republicans view as unnecessary. The most emblematic is his renewed bid to acquire Greenland, apparently by negotiation or force, which has swiftly followed the US raid on Venezuela in the first week of January, accompanied by threats against other Latin American countries including Cuba and Colombia.
The US president has justified demands for control over the Arctic island – citing threats from Russia and China – as a strategic necessity. But but Nato allies such as Denmark – of which Greenland is a constituent part – have rebuked it as an potentially alliance-shattering move. Congressional Republicans, including Mitch McConnell and Thom Tillis, have broken ranks, warning that force would obliterate Nato and tarnish US influence.
Such dissent highlights broader paradoxes. Trump’s populist realism prioritises tough rhetoric for domestic consumption but yields aggressive, even reckless actions abroad. His administration is effectively dismantling post-1945 institutions while embracing 19th-century spheres-of-influence and outright colonialist thinking, including invoking an updated version of the 1823 Monroe doctrine.
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Rural voters, weary of endless wars, supported his non-interventionist promises. Now they see echoes of past entanglements in Trump’s suggestion that the US could intervene in Iran. This cognitive dissonance is accelerating disillusionment with his presidency.
These self-inflicted but inherent contradictions are hastening a pivotal reckoning for Trumpism. In many counties that have thrice backed him – and especially in swing counties – economic hardship and policy betrayals erode the cultural ties binding rural America to the Republican party. Democrats, through programmes such as the Rural Urban Bridge Initiative, are betting on this “betrayal” narrative, spotlighting farmers’ plights to flip seats in November 2026.
Polls show Latinos and independents souring on Trump, with the US president’s base turnout potentially waning as the midterm elections approach in November. If Republicans suffer larger-than-expected losses in those elections, it could mark the decline of Trumpism’s grip by exposing its elite-serving underbelly beneath populist veneer.
Yet, without a compelling alternative vision, Democrats risk squandering this opening. For now, the fractures signal that Trump’s “America First” policies may ultimately leave its rural and rust belt champions behind. Whether Trumpism proves resilient or begins a long decline may well be decided not in Washington and Mar-a-Lago, but in the county seats and small towns that once formed its unbreakable base.
Inderjeet Parmar does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.