Google Brings AI Videomaker ‘Flow’ to All Workspace Users

Google is expanding the reach of its AI filmmaking tool, Flow, by bringing it directly into Google Workspace. 

The company announced via Google Workspace Updates that Flow is now available as an additional Google service for Workspace customers, opening the door for businesses, schools, and teams to create high-definition videos using simple text prompts.

Flow was previously limited to Google AI Pro and AI Ultra subscribers. With this update, Google is positioning AI video creation as a practical work tool rather than a niche experiment.

What Flow does

Flow is designed to help users move quickly from an idea to a finished video. Using natural language prompts, users can generate images, short video clips, and full scenes that connect into a single story.

The tool is powered by Google’s latest generative models, including Veo 3.1 for video creation and Nano Banana Pro for image generation. Together, they allow users to build cinematic scenes, adjust visuals, and produce polished videos in minutes instead of days.

More than just fun

While creating quick social media clips is an obvious use, Google is emphasizing broader professional and educational applications. The company suggests that “educators and students can transform complex subjects — like historical events, scientific processes, or literature summaries — into engaging videos using simple text prompts.”

For businesses, the appeal is speed. The official update states that Flow can help “accelerate production,” turning a simple concept into a high-definition video in minutes — potentially useful for internal training, rapid prototyping, or sprucing up presentations.

Admins keep the controls

Recognizing that not every employee or student needs a video studio, Google is giving Workspace administrators granular control. Flow is being added as an “additional Google service.” 

As outlined in the Google Workspace Updates, if an organization already has this category turned on, Flow will be enabled by default. Admins can then disable it for specific groups or departments. If the service is turned off, they must manually enable it.

The rollout began on Jan. 14, 2026, and should be fully visible across domains within a few days.

Also read: AI trends shaping 2026 include why security is becoming non-negotiable as workplace agents become more common.

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