Under-$40 Rifle Paper Co. Rugs Just Hit Costco Shelves & It Might Be the Best News to Come Out of 2026 So Far

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I say this as a food editor and deeply unserious person: I love really pretty things. And I love Rifle Paper Co. I have loved it for years, in a way that has manifested itself in mildly alarming ways. There is a stack of Rifle Paper Co. notebooks in my office. My guest bedroom is wallpapered in Rifle Paper Co.’s Peacock Gardeen print. My bedroom has a Rifle Paper Co. area rug. My kitchen cabinets? Filled with Rifle Paper Co. mugs. My bathroom? Yes, you’ll be drying your hands on my Rifle Paper Co. hand towels. At this point, every room in my home has been gently overtaken by whimsical botanicals, and I regret nothing.

Which is why my nervous system short-circuited this week when Costco (my second love) entered the chat.

If you’ve been scrolling Instagram or TikTok at all over the past week, you may already know the good news: Rifle Paper Co. rugs have officially landed at Costco warehouses (not online, unfortunately) for just $34.99.

They come in four floral designs that feel unmistakably Rifle without tipping into saccharine. Bold blooms, rich colors, that signature slightly vintage, slightly storybook aesthetic that somehow works in both a maximalist powder room and a very normal entryway. The size is perfect for those smaller, in-between places that could use a little zhuzhing up. Entryways. laundry rooms, bathrooms, that weird spot by the back door where shoes go to die.

And yes, they have a non-slip backing. Because Costco understands that a cute rug that sends you flying at 6 a.m. is not, in fact, a blessing.

The internet has already clocked this as a moment. Costco Instagram fan accounts have been posting warehouse sightings all week, complete with aisle numbers, frantic captions, and comments full of people begging friends with a Costco membership to do them a solid. It’s the familiar Costco cycle: discovery, collective excitement, slight chaos, and the looming fear that if you don’t act now, they’ll vanish forever.

In a year that has already been…a lot, under $40 Rifle Paper Co. rugs feel like the kind of news we deserve. Just mood-boosting, floral, non-slip joy. And honestly, that’s enough.