Tony Robbins Just Cloned Himself Into an AI App

What if an AI becomes your personal life coach? Tony Robbins just made it possible with his AI-powered coaching app.

Available on iOS and Android, the new application uses decades of the coach’s data to deliver voice-driven coaching sessions that mirror Robbins’s exact voice, energy, and strategy. His goal is to serve millions simultaneously. The AI overcomes the limitations of one-on-one coaching, enabling Robbins to democratize access to his high-level expertise.

The signal is clear: AI is not just disrupting the internet; it is democratizing access to real information and changing how we communicate. 

A unique utility for AI

The innovation is comparable to the introduction of books, which similarly democratized access to expertise. Robbins, an eight-time New York Times best-selling author, has decided to set a pace others will follow.

According to a statement found on PR Newswire, Robbins said:

“For decades, my mission has been to empower people to break through limitations and unlock their full potential. This technology takes that to the next level — bringing proven strategies and life-changing insights to anyone, anytime. No matter where you are in your journey, you now have access to the tools, coaching, and momentum to create the extraordinary life you deserve.”

In a world where deepfakes are used to clone voices like his, Robbins locked the same technology into his own system. With this approach, he not only ensures he can reach more people simultaneously, but he also protects himself and others from the misuse of AI voice cloning.

As a result, the app is now known as the most reputable remote source for his advice, aside from his media outlets. Available as “Tony Robbins” on the iOS and Android stores, the app’s wide accessibility allows anyone to get expert-driven advice, anytime

Powered by decades of Robbins’ data

AI needs data, and Robbins has decades of it. The result is an AI system with a lower risk of hallucinations.

With this app, a user can pull up their phone and complete a live session in under 30 minutes, instead of booking a consultation. While they are having their session, scores of others are having theirs simultaneously, and Robbins is likely reading a book.

Information from his website suggests more people are likely to embrace the tech. One user, identified as Jason B., wrote:

“I was skeptical… but blown away. It’s Tony’s voice, energy, and real strategy. I got guidance I didn’t even know I needed. I’ve used other AIs–this one’s in a league of its own.” Another user, Nelvis, added, “It’s like having Tony Robbins in your back pocket. Would love to be able to copy the transcript to Clip Board, but other than that, the ability to conveniently ask advice or get motivation or a plan of action or idea… This thing ROCKS!”

App’s features and how it works

The app provides immediate access to Robbins’ frameworks, tools, and methodologies, all adapted to your personality. Aside from that, the AI consistently learns from your usage, iterating to better serve you.

Its language variety is perhaps one of its best features. With support for 23 languages, it opens its doors to the majority of the world’s population.

Previously, many people have been using LLMs like ChatGPT for easy access to expert-driven consultation, but aside from their potential for data leaks, they pose one challenge: they were not fully trained to handle coaching. A specialized app like Robbins’, however, fine-tuned its data exactly for coaching.

Consultations with the app mimic normal calls: You speak, and it responds in Robbins’ voice. Additionally, you can tap on your screen to interrupt or redirect the conversation to a new idea.

For more on how celebs are wrestling with AI’s reach into voice and likeness rights, check out this article on Matthew McConaughey trademarking his iconic catchphrase and image to block unauthorized AI use.

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