The Wing Group announces acquisition of Kokatat
The Wing Group, a portfolio of leading marine and outdoor brands including Wing Inflatables, Mustang Survival, FabTek, Henshaw, and Patten, announced the acquisition of Kokatat, headquartered in Arcata, California.
The acquisition is rooted in a long-standing relationship and shared values between the organizations. Kokatat’s deep history in recreational and professional paddlesports industry, along with the trust it has earned with end users through a legacy of quality, value, innovation, and excellence, makes it a natural fit within the Wing Group portfolio.
Kokatat will continue to operate as an independent brand under the Wing Group with global support from Mustang Survival. Kokatat is continuing operations and is well-positioned to accelerate with Mustang Survival’s broader infrastructure. Critical resources across the Wing Group will be shared across manufacturing, operations, IT and planning, and quality, while maintaining continuity for customers and partners. Mark Loughmiller, CEO of Kokatat, will remain in a leadership position, working in partnership with Mark Branagh, current Director of US Commercial Sales at Mustang Survival, representing the Wing Group.
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