Why Today’s CFO Is Part Economist, Strategist and Risk Officer

That foundation has shifted. Trade tensions, tariffs, geopolitical realignment, persistent inflation, supply chain fragility, climate risk and rapid technological change have converged to produce a business environment where uncertainty is no longer an exception but a constant.

Today’s chief financial officers are increasingly up to the task of navigating this new normal. Findings in the November 2025 edition of The 2025 Certainty Project from PYMNTS Intelligence reveal that CFOs are becoming  less focused on forecasting a single future and more focused on translating uncertainty into action by helping organizations decide when to move, when to wait and how to remain resilient without freezing in place.

This shift is not cosmetic. It goes to the heart of how companies plan, invest and govern themselves.

The End of a Stable Financial Era

When tariffs can reshape margins overnight, when geopolitical events can strand inventory or sever supplier relationships, and when policy uncertainty clouds even medium-term planning, financial decisions become inseparable from operational and strategic ones.

CFOs are now being pulled into conversations that once sat far outside the traditional finance remit, including where to manufacture, which markets to prioritize and how much redundancy to build into supply chains.

Per the report, over 70% of chief financial officers surveyed cited year-over-year changes to their investment strategies. While roughly 1 in 3 are more cautious than they were last year, 40% are now comparatively more growth-oriented than they were 12 months ago.

Against today’s backdrop, CFOs are reassessing what constitutes a good investment. Flexibility, modularity and shorter payback horizons are gaining priority, even when they dilute maximum potential returns. Companies are favoring investments that preserve optionality — projects that can be expanded, paused or redirected as conditions evolve.

In these debates among the C-suite, the CFO often plays a balancing role. Growth remains essential, but so does resilience. The challenge is not choosing one over the other, but calibrating investment to reflect uncertainty without allowing it to paralyze decision-making.

Read the report: When Tariffs Meet Strategy: The New CFO Calculus 

Uncertainty tends to fragment organizations. Operations may prioritize redundancy, procurement may pursue diversification, sales may push price adjustments and strategy teams may seek new markets. Without alignment, these responses can conflict, eroding value rather than preserving it.

Finance increasingly provides the connective tissue. Because chief financial officers oversee cash flow, balance sheet capacity and long-term financial health, they are uniquely positioned to integrate these competing priorities into a coherent framework. The question becomes less about whether an initiative is financial or operational, and more about whether it aligns with the company’s overall risk tolerance and strategic posture.

Credibility in this context does not come from predicting outcomes, but from demonstrating preparedness. By translating uncertainty into actionable frameworks, finance leaders help companies move forward with intention rather than illusion. The question guiding modern financial leadership is no longer, “What will happen next?” but “What will we do when it does?”

Technology and automation are often framed through this lens. Their appeal is not limited to productivity gains but extends to reducing exposure to labor volatility, logistics disruption, or regulatory shifts. At the same time, investments that lock companies into a single geography or cost structure are being evaluated with greater skepticism, regardless of projected returns.

The report data found that even many firms that are balancing growth and caution are now more cautious than last year. That is, 41% are more cautious, while 29% are more growth-oriented.

In that sense, the CFO has become something more than the guardian of the numbers. They are the interpreter of complexity and the architect of resilience, shaping how organizations navigate a world where certainty is scarce, but decisive action remains essential.

At PYMNTS Intelligence, we work with businesses to uncover insights that fuel intelligent, data-driven discussions on changing customer expectations, a more connected economy and the strategic shifts necessary to achieve outcomes. With rigorous research methodologies and unwavering commitment to objective quality, we offer trusted data to grow your business. As our partner, you’ll have access to our diverse team of PhDs, researchers, data analysts, number crunchers, subject matter veterans and editorial experts.