The Trucks of “Landman” Are Something Else
In the macho soap-opera of Taylor Sheridan’s Landman, an oil-patch drama starring Billy Bob Thornton and Demi Moore, the show’s pickup trucks surely deserve some awards season recognition. Do the Emmys have a category for Best Supporting Truck? No? Well, they should look into it, because these rigs rule.
Where other shows love to have Los Angeles or New York play itself as a character, Landman has trucks. It’s got so many trucks it could start a dealership.
Tommy Norris, Thornton’s character, spends more time in his company’s Ford F-350 than he does at home. His truck is everything: his office, his sidekick, his curb-hopping, gravel-spitting compatriot, and perhaps the only thing in his life that never lets him down.
For those of you who haven’t just binged season two of Landman on Paramount+, Tommy (Thornton) steps into the role of M-Tex president, running day-to-day operations of a West Texas oil company that — along with his family — is seemingly in a constant state of crisis, beset by enemies on all sides. Spoilers ahead: With M-Tex company owner Monty Miller (Jon Hamm) now dead, his wife Cami (Demi Moore) takes over. Andy Garcia joins the fray as Gallino, a cartel boss, while Tommy’s son Cooper (played by Jacob Lofland in a star-making role) strikes black gold but pays the price. Lofland also starred in this BFG x Landman short.
What Pickup Truck Does Tommy Norris Drive in Landman?
Thornton’s character Tommy Norris spends much of his time in or around a 2017 Ford F-350 Super Duty Crew Cab. The production actually uses several versions of this truck, but they’re all rigged to appear as Ford F-350s, a spokesperson for BFGoodrich confirmed. The tire company signed on as a promotional partner of the show for season two, so you’ll notice Tommy’s truck is running BFGoodrich All-Terrain T/A KO2 tires. (The fictional M-Tex may be a small oil company, but it’s nice to see the firm springs for quality tires for its crews out in the patch.)
His Super Duty wears a khaki paint, a bull bar and extra lights, and perhaps a minor suspension lift. Crucially, the truck is always covered in dust and dirt, much like the man who drives it. (Sensing a theme here yet?) If we had a dime for every time this pickup has shrugged off hopping a curb or crossing a highway median in a hurry, well, we’d have a few dollars.
Supporting Roles
According to the real landmen of West Texas, the show pretty much nails the vehicles and the atmosphere of the oil patch. In fact, the producers put out calls for locals to show up and lend their own trucks to the set. Since the production films in and around Fort Worth, Texas, we’re sure they have no problem wrangling enough authentic oil-patch pickups for the set.
It’s not all new trucks though. We love the vintage GMC pickup that Tommy’s son Cooper drives. His character notes the old truck has AC but no Freon, a predicament that anyone who has an old car can relate to. (Translation: there’s no working AC so you’d better roll down the windows.) This truck clearly has lived a hard life, just like its many owners. If anyone can ID the exact model of this GMC, hit us on social.
Beyond that, there is a great supporting cast of cars. Tommy’s wife, played by Ali Larter, drives a Bentley Continental GT. Nathan, Tommy’s company lawyer — played by Canadian legend Colm Feore — drives a 2023 Ford Expedition with BFGoodrich HD-Terrain T/A KT tires. (The black Expedition says “I’m a lawyer, yes, but I’m an oil-patch lawyer.”) By contrast, the city-slick lawyer Rebecca Falcone, played by another great Canadian, Kayla Wallace, drives a 2024 Mercedes-Benz AMG GT sedan. Our BFGoodrich contact mentioned the AMG would be wearing Michelin tires in the show, in case you’re wondering.
An episode later in the second season features a car meet at the M-Tex oil camp. It’s filled with lowriders showing off their pristine chrome under the blazing Texas sun. One of the characters remarks on how much money workers in the patch spend on their cars: “All the money they got in those [f-bomb] things they better do something with ‘em,” he says.
Season two just ended, but good news: Landman just got renewed for a third season following the record-breaking viewership that turned on Paramount+ for season two.
FEATURE PHOTO FROM “LANDMAN” SEASON TWO. PHOTOS COURTESY OF PARAMOUNT.
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