Roku Quietly Adds 6 Free TV Channels
Streaming services regularly expand their channel lineups for both subscribers and free users. The latest offerings from Roku are available for free on The Roku Channel app or Roku players.
According to Cord Cutters News, Roku quietly added six channels to its free, ad-supported catalog, with choices ranging from sports to Spanish telenovelas to a popular game show.
"In practical terms, accessing these channels is straightforward. On a Roku TV or player, users can search for “The Roku Channel” in the home menu, then scroll to the live TV guide. The new additions appear prominently, often highlighted in promotional banners to encourage exploration," writes Cord Cutters News' Luke Bouma.
What new channels has Roku added?
According to Bouma, the newest free additions from Roku are:
- The Virginian
- Raza Canal
- Overtime
- Who Wants to Be a Millionaire?
- TV Amor
- My Wife and Kids
The three channels centered around specific shows are pretty self-explanatory. The Virginian is a 1960s Western TV show starring James Drury as its titular character, while the My Wife and Kids channel will show episodes of the popular early 2000s sitcom and Who Wants to Be a Millionaire? will showcase the legendary game show.
Raza Canal will focus on Latino culture and entertainment, while TV Amor will broadcast various telenovelas and love-related programs, mostly in Spanish. Finally, Overtime is geared toward Gen Z sports fans.
Roku also shares major update on subscription service Howdy
In August 2025, Roku launched Howdy, a $2.99 per month streaming service offering ad-free viewing of more than 3,000 titles.
“The opportunity for Howdy was — if you just look at what’s going on in the streaming world with streaming services, they’re getting more expensive. They keep raising prices, and they keep adding larger and larger ad loads,” Roku founder and CEO Anthony Wood explained at the Variety Entertainment Summit at CES last week, via TechCrunch. “And so, the part of the market where it actually started — low-cost and no ads — is gone now. There’s no streaming services that address that portion of the market.”
Wood also said that while Howdy remains a Roku-only service for now, the company plans to "take it off platform as well."
"I think it’s going to be a really large business,” he said, while declining any hints at where else Roku could distribute Howdy.