Shoppers Swear By a $5 Concealer That 'Rivals Luxury Brands' & 'Actually Smooths' Crow’s Feet
If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission.
If you’ve ever spent $40 on a tiny tube of concealer only to watch it crease by lunch, you’re exactly who shoppers have in mind when they rave about e.l.f.’s Soft Glam Satin Concealer — a $5 tube they say “rivals luxury brands” and “actually smoothed the skin, instead of highlighting natural creases, crinkles, and crow’s feet.”
One reviewer who titled their post “Amazing Concealer” put it bluntly: “I have tried so many concealers and they all are too heavy dry and matte, this is amazing it’s light moisturizing and has decent coverage that is build able.” They applied it “on dry skin with my fingers like a cave person” and checked back two hours later to find it “hadn’t shifted or cracked” or sunk into lines. That lines up with the formula itself, which uses a creamy, satin finish and hydrating ingredients like hibiscus complex and hyaluronic acid for medium, buildable coverage.
Mature skin shoppers are especially enthusiastic about the creamy, versatile concealer. A 76-year-old reviewer wrote, “soft glam is the way to go ladies,” explaining that she wants makeup that “doesn’t cost a fortune but enhances my very mature face.” She first tried the Soft Glam foundation, then grabbed the concealer “one shade lighter” and said it “looks like I could have paid big bucks for it at some fancy dancy store.” Another shopper praised it as a “great concealer even for mature skin,” saying it “works wonders under my soon to be 40-year-old eyes without looking cakey” and “wears well throughout the day without giving the appearance of wearing makeup.”
For dark circle days, one person kept it simple: “Concealer covers dark circles and patches in skin.. looks and feels natural.. works really well.” Another, who had tested those $40 formulas that “creased within hours,” said this $5 option “rivals luxury brands” and delivers “smooth, skin-like coverage.” They loved that it was “not matte and cakey. Not dewy and sliding,” and reported that by 3 p.m., their under-eyes “still looked fresh” and they “forgot I was wearing it.” They also shouted out the plush, precise applicator and the way it blended with fingers, brush, or sponge.
Sensitive under-eyes are getting in on it, too. “Wow wow wow! This is an unbelievable price for such a good product,” wrote one reviewer with “extremely fair, dry, delicate skin,” who reported “no drying, itching, tearing, or red eyes” after several hours of wear and said it “actually smoothed the skin, instead of highlighting natural creases, crinkles, and crow’s feet.”
Between the hydrating satin formula, crease-resistant wear, and the fact that it comes in 36 shades, this do-it-all concealer is earning a lot of $5 loyalty. If your current concealer is either drying you out or sliding off by mid-afternoon, this might be the next little tube to test under your own eyes. Why not grab a tube of e.l.f. Soft Glam Satin Concealer for $5 and see for yourself?
Before you go, check out our slideshow below: