Young People More Likely to Favor Israel After Interning There, New Study Finds

Young people, Jewish and non-Jewish, who visit Israel to intern at the hottest businesses and startups are more likely to continue their engagement with the country than those who participate in “traditional” identity-based programs, a new study by TAMID Group, a business nonprofit, says.

TAMID Group has been matching thousands of college students with companies in Israel — a major startup hub, especially in the hi-tech industry — since 2008. Wix, Sarona Ventures, and Viola, are just some of the businesses that have played host, and TAMID argues that they forge stronger ties to the Jewish state than standard programs focused on heritage.

According to TAMID’s survey, 70 percent of its alumni “report a meaningful, sustained connection” to Israel,” 92 percent said they retain a “strong understanding” of it, and 92 percent said they “would feel confident” being employed there again. Additionally, a strong 30 percent of TAMID alumni currently work for Israeli “partners and firms,” 40 percent are actively pursuing job opportunities there, and 52 percent have visited again since their original internship.

“While a lot of energy and focus is on protests and encampments, the next generation of global leaders aren’t taking their cues from attention-speaking demonstrations,” said Yoni Heilman, TAMID Group’s chief executive officer. “Engaging them on Israel’s entrepreneurial interests — rather than through traditional advocacy or identity programs — develop lasting engagement with Israel well into adulthood.”

Last week, TAMID described the results as an encouraging sign that Israel can be a hit with American youth even as higher numbers of young people report holding negative views of Israel amid rancorous debates over the Israel-Hamas war, Zionism, and the future of both the Israeli and Palestinian peoples. The group cited a recent Harvard-Harris poll showing that 60 percent of voting Generation Z’ers side with Hamas and another Carnegie Endowment report which found a higher affinity for the Palestinians in Generation Z than in other age demographics.

“The findings of the study are unmistakably clear: we have a breakthrough model to encourage the new generation to connect with Israel in a new and exciting way,” Heilman added. “When students see Israel as a source of innovation, opportunity, and real professional growth, they connect with it on their own terms, and with far greater conviction. The Jewish community should expand this model to other industries and sectors — not just business — to promote lasting engagement for young people with Israel.”

A number of nonprofits are seeking ways to promote positive attitudes about Israel, with many aiming to rally the Jewish diaspora around their ancient homeland.

In November, the Birthright Israel Foundation, which has afforded hundreds of thousands of Jewish youth all expenses paid trips to Israel, announced a new “Generations Campaign” to raise $900 million that will fund 200,000 more trips over the next five years.

The organization, which has brought more than 900,000 participants from 70 countries to Israel, announced the new effort to coincide with the commemoration of its 25th anniversary, noting that it aims to raise $650 million from US donors and secure $250 million in “legacy and planned giving commitments to ensure Birthright Israel’s strength and impact for generations to come.”

Additionally, Hillel International and the Matanel Foundation have founded the Matanel Fellowship for Global Jewish Leadership, a 12-month program which aims to foster their “sense of responsibility” for the worldwide Jewish community.

All of the programs are up against a challenging moment for the Jewish community in which antisemitic hate crimes see year-on-year increases and anti-Zionists are mobilizing to sever the Jewish people’s connection to their ancient homeland.

According to the results of a recent survey commissioned by the Anti-Defamation League (ADL) and the Jewish Federations of North America, a majority of American Jews now consider antisemitism to be a normal and endemic aspect of life in the US. A striking 57 percent reported believing “that antisemitism is now a normal Jewish experience,” the organizations disclosed, while 55 percent said they have personally witnessed or been subjected to antisemitic hatred, including physical assaults, threats, and harassment, in the past year.

This new reality, precipitated by Hamas’s Oct.7, 2023, massacre across southern Israel, has effected a psychological change in American Jews, prompting firearms sales, disaster planning, and “plans to flee the country.’

Follow Dion J. Pierre @DionJPierre.