Add news
March 2010 April 2010 May 2010 June 2010 July 2010
August 2010
September 2010 October 2010 November 2010 December 2010 January 2011 February 2011 March 2011 April 2011 May 2011 June 2011 July 2011 August 2011 September 2011 October 2011 November 2011 December 2011 January 2012 February 2012 March 2012 April 2012 May 2012 June 2012 July 2012 August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 February 2013 March 2013 April 2013 May 2013 June 2013 July 2013 August 2013 September 2013 October 2013 November 2013 December 2013 January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 June 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 August 2018 September 2018 October 2018 November 2018 December 2018 January 2019 February 2019 March 2019 April 2019 May 2019 June 2019 July 2019 August 2019 September 2019 October 2019 November 2019 December 2019 January 2020 February 2020 March 2020 April 2020 May 2020 June 2020 July 2020 August 2020 September 2020 October 2020 November 2020 December 2020 January 2021 February 2021 March 2021 April 2021 May 2021 June 2021 July 2021 August 2021 September 2021 October 2021 November 2021 December 2021 January 2022 February 2022 March 2022 April 2022 May 2022 June 2022 July 2022 August 2022 September 2022 October 2022 November 2022 December 2022 January 2023 February 2023 March 2023 April 2023 May 2023 June 2023 July 2023 August 2023 September 2023 October 2023 November 2023 December 2023 January 2024 February 2024 March 2024 April 2024 May 2024 June 2024 July 2024 August 2024 September 2024 October 2024 November 2024 December 2024 January 2025 February 2025 March 2025 April 2025 May 2025 June 2025 July 2025 August 2025 September 2025 October 2025 November 2025 December 2025
1 2 3 4 5 6 7 8 9 10 11 12 13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
News Every Day |

I toured JetBlue's first-ever airport lounge in New York. It finally gives the airline the premium edge it needs.

JetBlue is opening its first-ever airport lounge as it seeks to enhance its premium experience.
  • JetBlue will open its first-ever airport lounge called BlueHouse on December 18.
  • The two-level space is unmistakably New York with local art, food, and alcohol.
  • To minimize crowds, it's open only to JetBlue's most loyal and highest-paying customers.

JetBlue Airways has finally added the one premium perk it's been missing for years.

Come December 18, the low-cost carrier will open its first-ever airport lounge — a two-story, art-deco-inspired retreat called BlueHouse — at its New York-JFK Terminal 5 home base.

A lack of lounges has long been JetBlue's glaring weak spot, but BlueHouse represents JetBlue's greater push to elevate its premium offerings.

BlueHouse will open to the public at 5 am ET on Thursday, December 18.

It complements Mint, the airline's flagship business class, and the new domestic first-class seat set to arrive in 2026.

I toured the 9,000-square-foot BlueHouse ahead of its opening, and it is quintessentially "New York."

The dark patch left on Grand Central's ceiling to show its cleaning before and after in the 1990s is replicated in BlueHouse's green ceiling.

There's colorful artwork — including three pieces created by JetBlue employees — a ceiling mural painted as an ode to Grand Central Terminal, and a help desk adorned with a wall of vintage post office boxes (and they have little surprises inside if you ask).

BlueHouse is a vibe closer to a boutique hotel lobby in Midtown than a traditional airline club. JetBlue envisions this as an exclusive spot to relax with a free drink or to work away from the busy terminal crowds.

The artwork on display along the staircase.

Compared to competitors' flashier lounges, the BlueHouse service has no showers or full buffets, which could disappoint some customers.

Still, guests can enjoy complimentary hot and cold quick food like breakfast burritos, sandwiches, parfaits, and salads.

The food at BlueHouse is grab-and-go, but JetBlue said a kitchen would open in the future for more handmade items.

I liked the food, but it's simple, and there are few options to start. It's more of a grab-and-go experience rather than a sit-down. But meal options may expand; JetBlue said a kitchen would open in 2026.

The lounge also sports social areas, private workspaces, power ports, a full lineup of alcoholic and nonalcoholic drinks across its two bars and coffee stations, and a dedicated game room for kids or families.

There are JetBlue-branded games like Chess and Checkers in the game room.

Bigger airlines have worked to satisfy their customers with lounges, and JetBlue's entry is erring on the side of small and exclusive.

During the media walkthrough, JetBlue's head of loyalty, Ed Pouthier, said access will be intentionally limited at first to avoid overcrowding in the 140-person space. Think roughly the size of an average Trader Joe's.

The lounge is a perk for JetBlue's executive travelers and a way to entice more travelers to its new credit card. Only transatlantic Mint business class passengers, Mosaic 4 loyalty members (the highest tier of JetBlue's status ladder), and JetBlue Premium credit cardholders can enter. The latter two get one free guest; extra guests cost $39.

The pictured upstairs space is designed to be a quiet area for work and relaxation. The bar serves beer and wine.

No Blue Basic passengers, which is JetBlue's budget, bare-bones fare, and no domestic Mint business class customers will be allowed in. And there is no reciprocal entry for United MileagePlus elites, despite the airlines' loyalty partnership.

"We promised ourselves when we came up with the idea that we would never have lines," Pouthier said.

He added that limited-access passes will be available for purchase starting in February for Mosaic 1, 2, and 3 loyalty members, JetBlue Plus and Business cardholders, and non-transatlantic Mint customers.

The front-of-BlueHouse help desk.

These early restrictions appear to be JetBlue's answer to the long queues that have plagued its competitors. It remains to be seen how the queue will look once JetBlue introduces paid access, especially with its smaller capacity.

Delta's SkyClubs, for example, have become known for snaking queues, which prompted the airline to rewrite its own access rules in 2023. United Airlines similarly tightened its Club Lounge access in March by upping the price of membership.

BlueHouse New York is just the beginning

BlueHouse is the first of at least two JetBlue lounges, with Boston expected to follow in 2026. CEO Joanna Geraghty teased a potential Fort Lauderdale location at an industry conference last week.

One of the private areas on the second floor. There are a few more scattered throughout BlueHouse.

JetBlue President Marty St. George acknowledged that customers like consistency, but said future lounges depend on whether JetBlue can grow its base of Mosaic elites and premium credit card holders enough to justify the investment.

The $499-a-year JetBlue Premium credit card — launched in January — is already proving lucrative, with St. George saying JetBlue exceeded its 2025 sign-up goal by roughly 67%.

"We saw the lounge as being sort of the flagship benefit," he said.

JetBlue Premium card benefits also include up to $300 in travel statements, free checked luggage, and access to the global airport lounge network, Priority Pass — a clever way for JetBlue to provide lounge access to more customers without building its own.

The upstairs grab-and-go refrigerators. The bar is located to the left, and the coffee stand and main seating area are situated behind.

BlueHouse is a significant step for JetBlue, finally giving it a stronger foothold in the premium space — and the news comes a day after Southwest Airlines' CEO, Bob Jordan, told CNBC that lounges would be a "huge, next benefit" for its customers.

Both low-cost airlines are trying to catch up to their legacy rivals.

American, Delta, and United operate extensive networks of lounges — sometimes running more than one in the same airport — that are increasingly designed like luxury hotels with full-service restaurants, wellness rooms, and chef-made menus.

Read the original article on Business Insider
Ria.city






Read also

Two stop signs installed on Kings Road in Schenectady

How to watch Thunder vs. Spurs online for free

LA deputy thanks Good Samaritans for Macy's attack help: 'happy to be alive'

News, articles, comments, with a minute-by-minute update, now on Today24.pro

Today24.pro — latest news 24/7. You can add your news instantly now — here




Sports today


Новости тенниса


Спорт в России и мире


All sports news today





Sports in Russia today


Новости России


Russian.city



Губернаторы России









Путин в России и мире







Персональные новости
Russian.city





Friends of Today24

Музыкальные новости

Персональные новости