Pornhub’s 2025 trends: the internet’s secret viewing habits explained
Pornhub's annual Year in Review — aka its trends roundup — is here, and it's especially interesting in a year of censorship of both pornographic and LGBTQ content.
LGBTQ content is thriving on Pornhub
"Lesbian" was the most-viewed video category on Pornhub in 2025, which isn't too surprising, as viewers, especially women, often search for lesbian porn. Terms like "lesbian scissoring," "lesbian MILF," and "lesbian strapon" grew considerably in 2025.
But LGBTQ content across the board grew on Pornhub this year, too. The "transgender" video category was the second-most viewed, up five spots from last year. "Queer" searches increased 132 percent, "bisexual" 88 percent, and "trans threesome" 67 percent.
This spike is notable, considering the actions the Trump administration has taken against LGBTQ (especially trans) rights this year. Shortly after Trump's inauguration in January, the White House deleted LGBTQ pages on its website, while the Stonewall Monument site erased "transgender" and "queer." A Trump executive order declared to "restore biological truth" to the federal government. Some tech giants were noticeably quiet during Pride Month this year, signaling their compliance with the current administration's views on LGBTQ people.
Yet, LGBTQ videos are booming on Pornhub.
"What's happening in 2025 is more than just an increase in views; it's a cultural shift," said trans Pornhub brand ambassador, Natassia Dreams, in a blog post shared with Mashable. "This growth shows trans creators are finally being seen and celebrated on our own terms. Audiences and the industry are evolving together."
Considering the popularity of transgender content among boomers in Pornhub's 2023 Year in Review, there might be something about the increased "taboo" of such topics.
The term "femboy" (describing a feminine man) was also searched more often on the straight side of Pornhub this year, too. It reached the top 10 of the most searched-for terms in 2025 worldwide. Meanwhile, it's number one on Pornhub Gay, up three spots from last year.
U.S. still dominates in traffic
Despite Pornhub being blocked in nearly half of U.S. states (due to age-verification laws, which require inputting personal data to access explicit sites), the United States has far and away the top source of traffic to the tube site.
And while Pornhub is now blocked in France, it's still in the top 10 countries by traffic even with it being accessible only part of 2025.
Pornhub's most-searched terms of 2025
Like last year, "hentai" (anime porn) is the most-searched term globally, followed by "MILF," "pinay" (a woman of Filipino descent), "lesbian," and "anal," rounding out the top five. None of these terms changed positions from 2024.
Top Pornhub trends of 2025
"Diverse desires" — aka the LGBTQ content discussed above.
MILFs: In addition to MILF being the second most-searched term globally, "mature" was the fifth most-viewed category and third among men. "GILF" searches increased 129 percent this year, while terms "cougar" grew 83 percent and "50 plus" grew 105 percent.
Roleplay fantasies increased in 2025 as well. The "role play" category as a whole rose by 98 percent, and searches for everyday jobs also increased, such as for "driver" (144 percent), "plumber" (67 percent), and "chef" (39 percent).
Cheating and affair videos were of interest this year, as searches for "cheating" grew 94 percent and "cuckold" up 73 percent. Another adult site, Clips4Sale, named the latter one of the fastest-growing fetishes of the year, so clearly there's something there. And the Coldplay Kiss Cam fiasco might have contributed to a 210 percent spike in "office affair" searches and a 388 percent increase for "CEO."
Femboys are gaining traction on Pornhub's main website.
"SFW" content is, somehow, increasing on the very much NSFW Pornhub. "SFW ASMR" is up 56 percent, for example. Meanwhile, the "podcast" category has soared 327 percent, "gaming" by 283 percent, and "music" by 62 percent.
You can peruse Pornhub's Year in Review in full on its insights blog.