Netflix kills casting from its mobile app to most TVs

Netflix’s decision to quietly remove the ability to cast content from its mobile apps to smart TVs and streaming devices has caused a bit of an uproar on social media. The complaints are the usual ones you see when a company removes a feature. Some blame greed. Some are upset their method of end-running subscription sharing has been shut down. Some just jump on the opportunity to complain about Netflix.

But frequent travelers could have a legitimate grievance about the company’s decision to largely end casting.

The change was enacted without warning and without fanfare in November, with some of the earliest complaints from users coming on November 10. Netflix has since changed the help page on its website to say it “no longer supports casting shows from a mobile device to most TVs and TV-streaming devices.” It follows a 2019 decision by the company to remove support for Apple’s AirPlay feature.

Netflix says the casting feature was rarely used by subscribers. But many business and other frequent travelers have come to depend on casting to watch Netflix on hotel TVs instead of their phone’s screen.

The days of free HBO being a sufficient draw to attract travelers are long gone. Today’s hotel visitor wants to be able to connect to their streaming service of choice while they’re on the road. (Missing a screening of a movie you’ve seen before isn’t a big deal. Missing the new Stranger Things and risking spoilers for the rest of your trip can be.)

Hotels, meanwhile, encourage guests to use streaming services, as it puts the cost burden of entertainment programming on the traveler, helping the chain cut expenses.

There’s no universal way to watch streaming services in your hotel room. Some chains let you connect your laptop to your in-room TV, though you’ll need to remember to pack an extra HDMI cable to take advantage of this. Some offer apps directly on the television, letting you scan a QR code to verify the connection on your phone, then access your streaming service. Despite protections by those hotel chains (all login information is wiped at user checkout, something the hotels are contractually obligated to do by the streaming services), many people are still hesitant to link their personal accounts to a public television.

That leaves casting. Many hotels prefer this option, says Richard Leonarz, director of product management for Hospitality Television at Samsung, as it takes the responsibility of clearing user credentials off of their shoulders. (Once the guest and their phone are out of range of the TV, the casting ends.) Casting is also a strong preference for visitors to Airbnb and Vrbo destinations, as owners of those facilities often don’t wipe the credentials of previous guests.

International travelers also frequently prefer a casting option, as it lets them access services that might not be available in the U.S. or a built-in option on a hotel Smart TV.

That said, casting isn’t a perfect solution for hotel visitors. It requires the proper software to be installed on the in-room TV (usually Chromecast) and there needs to be a system in place to ensure a guest’s cast goes to their own TV, not one in the room next door.

Netflix, apparently, hasn’t completely done away with casting. Some older Chromecast devices and TVs that support Google Cast are still able to utilize the technology. That’s only available to subscribers who pay for an ad-free plan, though. Ad-supported plans are unable to cast no matter where they’re attempting to do so.