Irma girl goes from closure victim to Coop growth driver
In 2025, Coop’s Irma products are projected to generate over half a billion DKK in revenue. This will surpass Coop’s revenue from these products in 2023 and 2024, even exceeding 2022 levels when 68 Irma stores were still open. Coop decided to close Irma stores in 2023 due to a lack of market demand for […]