Hawaiian, Alaska Airlines enforcing new 'no-show' policy
HONOLULU (KHON2) — Hawaiian Airlines and Alaska Airlines rolled out a new no-show policy beginning Thursday, May 15. Now, travelers who miss their flight without canceling in advance could lose the entire value of their ticket.
Alaska Air Group, who owns both airlines, said the policy applies to passengers who have a confirmed reservation but fail to show up for their flight without prior notice.
Here's what this means.
If you’re going to miss your flight, Hawaiian urges you to let them know before departure. Doing so allows you to retain the value of your ticket as credit toward a future flight. But if you don't cancel in time, your entire reservation, including return or connecting flights, will be canceled.
Passengers who booked non-refundable fares won’t be able to recover the cost or use miles spent if they’re marked as a no-show.
The airline added if you’ve already missed your flight, it’s best to contact Hawaiian or Alaska's Reservations Department as soon as possible to see if anything can be done. Additionally, if you’re at the airport and just missed your boarding, staff at the kiosks or check-in counter may still be able to help.
Hawaiian said the policy is aimed at reducing unused seats and helping more guests fly on time.
Partial statement from Hawaiian Airlines: "Beginning May 15, 2025, Hawaiian Airlines and Alaska Airlines will adopt a single policy addressing no-show passengers who booked non-refundable tickets. A no-show passenger is defined as someone who has a confirmed reservation but does not board their ticketed flight. By aligning to a single, industry-standard policy, we can offer our guests a more consistent travel experience to guests booked on flights across our combined global network."
Alaska Air Group says it encourages guests to "proactively" make any necessary travel adjustments to non-refundable tickets on its airlines. The company says guests can also reschedule flights without change fees via HawaiianAirlines.com or AlaskaAir.com.