Supermarket giant reveals huge shake-up to loyalty scheme and you’ll earn MORE points
A SUPERMARKET giant has made a huge change to its loyalty scheme and shoppers can now earn more points towards their purchases.
Morrisons has just launched a brand new feature called More Partner Points, allowing More Card members to collect points when shopping with over 300 popular retailers.
That includes big names like eBay, ASOS, Just Eat, Very, Expedia and more – meaning customers can earn rewards without even stepping foot in a Morrisons store.
If you’ve got a More Card, here’s how to grab the extra points:
- Log in to the Morrisons More App or website
- Browse the full list of partner retailers
- Click through to the site you want to shop with
- Complete your order as normal – your points will be automatically tracked and added
The new feature means shoppers can reach a More Fiver – the store’s £5 reward – faster than ever.
What can I earn points on?
You’ll now get More Points on everything from your weekly takeaway, to holiday bookings, fashion, tech, and even last-minute gifts – all from some of the UK’s most popular online brands.
It’s part of Morrisons’ push to give customers more value for their money, especially at a time when cost-of-living pressures are squeezing budgets.
Supermarket loyalty schemes - which has one?
MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.
Here we round up what saving programmes you’ll find at the big brands.
- Iceland: Unlike other stores, you don’t collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
- Lidl Plus: Lidl customers don’t collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
- Morrisons: The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
- Sainsbury’s: While Sainsbury’s doesn’t have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
- Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers – 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
- Waitrose: myWaitrose also doesn’t allow you to collect points but instead you’ll get access to free hot drinks, and discounts off certain brands in store.
Why is Morrisons making the change?
The supermarket says the update is a direct response to customer feedback, after many asked for more ways to collect rewards.
Kate Lavery, Loyalty Director, Morrisons, said: “We’re always looking for ways to make the loyalty scheme even more rewarding.
“More Partner Points means our customers can now collect More Points on their everyday purchases beyond the weekly shop – whether they’re buying clothes, gifts, or booking a holiday.
“It’s another step towards helping customers save more, more often.”
The full list of eligible partner retailers is available in the More App or on the Morrisons website.
If you’re not signed up already, it’s free to join – and could help you earn money off your shop faster than ever.
Elsewhere, the supermarket giant recently removed two of its popular food offers – leaving customers missing their weekend discounts.
Fish Fridays and Steak Saturdays have for years given customers with More Cards 20% off fish and steak from the stores’ Market Street counters.
But the supermarket recently removed the offers as it says customers wanted value all week-long, not just certain days of the week.
Loyalty scheme changes at other retailers
Earlier this year, Tesco made a major change to its Clubcard scheme , to the delight of pizza lovers.
Customers were able to exchange their points for money off drinks and food at PizzaExpress until the end of April.
Any Clubcard points exchanged for money off at Pizza Express were worth double, so a £1.50 voucher would have saved you £3.
Sainsbury’s also made a huge change to its Nectar loyalty scheme for 18 million customers.
The UK’s second biggest grocery store introduced a new security feature on its loyalty card app to prevent points from being stolen.
The free scheme allows customers to earn one Nectar point for every £1 spent at Sainsbury’s, both in-store and online.
How to save money on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they’ve been reduced.
If the food is fresh, you’ll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.