EXCLUSIVE: Duke + Dexter Collaborate with BWT Alpine F1 Team on 2025 Miami Grand Prix Collection
Duke + Dexter and BWT Alpine’s Formula 1 team have teamed up for an exclusive one-off fashion collaboration for the 2025 Miami Grand Prix.
While the BWT Alpine’s Formula 1 team has French roots in Viry-Châtillon, the racing team’s history and evolution with its Enstone, U.K. team headquarters taps into the brands’ shared British heritage.
A BWT Alpine team representative said its collaboration with Duke + Dexter made sense for the Formula 1 team with “perfect synergy” to create the limited-edition collection. They point to this collaboration as a continuation of Duke + Dexter’s previously successful motorsport drop, “Duke Racing,” alongside the quality of the brand’s loafers and sneakers that it’s renowned for.
“We’ve had ties to F1 and racing since the very early stages of the brand — an iconic world and lifestyle I’ve always loved,” Archie Hewlett, founder of Duke + Dexter, told Footwear News. “It was also the theme of our first apparel collection: D+D Racing. So when Alpine F1 reached out about designing a capsule collection together, it was a no-brainer — especially given our connection to Michael B. Jordan, who’s an investor in the team.”
Hewlett said that the partnership was “very collaborative,” and Alpine gave the brand “the freedom to build off” their best-selling silhouettes and incorporate key racing artworks and the racing helmet, which has been designed with Alpine’s distinct brand colorways and Miami motifs.
The collection will feature four distinct pieces: graphic tees and racing jackets featuring the “Duke Racing” logo with the team’s bright pink hues, a vintage Duke Racing jersey decorated with Alpine Formula 1 team driver Pierre Gasly’s #10 racing number and the first co-branded special edition of the recently introduced “Plus Duke” silhouette.
Moreover, the Alpine team representative said that “the fusion of classic heritage through a modern lens” is a brand ethos that the two share — Duke + Dexter emphasizes traditional craftsmanship while infusing contemporary design elements.
“Formula 1 has an incredible history — and from a design perspective — the vintage racing graphics and iconography are so striking,” said Hewlett. “There’s a raw, high-octane aesthetic that’s always stood out to me.”
When asked about the appeal of Formula 1, Hewlett said that the lifestyle surrounding the sport, “the culture, the energy and the legacy” remains a driving force, especially as Formula 1’s growth skyrocketed “in recent years through the rise of driver profiles and the sport’s broader cultural reach.”
He went on to note that the Miami Grand Prix was chosen out of the 24 races on this year’s Formula 1 calendar, despite its only being 4 years old, it has easily become one of the biggest races with a massive turnout every year — making it an ideal place to interact with fans directly in the paddock.
At the Miami Grand Prix, Gasly and teammate Jack Doohan are slated to don the collaboration upon arrival at the Miami International Autodrome on Thursday — as part of the growing effort for fashion brands, drivers and teams to showcase their sartorial sensibilities in the paddock.
In the Paddock Club, the artist who designed the collaboration will be on-site creating custom wallets for Alpine’s Paddock Club guests. Selfridges will be hosting a launch event to have a dual Atlantic presence for the race weekend.
This collaboration is a continuation of Alpine’s delving further into the fashion and luxury lifestyle brand space with collaborations over the past two years including: Perfect Moment, Castore and Palace and Kappa.
The Duke + Dexter x BWT Alpine collection launches May 1 on the Duke + Dexter website and will be available at Selfridges in London.