Shoppers Say This $6 ‘Throwback 90s Shade’ Is a ‘Retro Yet Timeless’ Lipstick

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While we have no doubt in our minds that the beauty influencers dominating our Instagram reels and TikTok feeds know what they are talking about when it comes to achieving an authentic ‘90s look with newer products, there is something about putting on the exact lip color that transports you back to your first high school crush. Cue Rimmel’s Lasting Finish Extreme Lipstick in Heather Shimmer, a creamy, soft plum-mauve hue with a hint of shimmer that nostalgic beauty shoppers cannot get enough of — oh, and did we mention it’s also got a nostalgic price of only $6 a tube?

“I was so, so happy when I found this lipstick on Amazon, as I thought it had been discontinued by Rimmel,” raves one shopper under the header “Throwback ‘90s Shade! Gorgeous!” She calls out its “slightly moisturizing, but not balm-like” finish and notes that “all bullet lipsticks need to be applied every now and again. Some say this is an [affordable alternative] for MAC Viva Glam IV, but it’s a bit more rosy in tone. Which suits me just fine!”

Need proof the shimmery lipstick formula truly goes the distance? “Yes this was the color of the 90s, but it truly stands up to today,” reports a buyer in “Retro yet timeless.” The shopper praises how it “glides on easy, lasts well into the day with little feathering,” crediting the pure pigments that deliver “extreme colour, extreme comfort and extreme wear.” Translation: up to 10 hours of will-not-budge plum perfection, even through morning carpool chaos.

Beauty lovers of all shades are on board, too. “I love this shimmery Heather plum color from the ‘90s! It glides on smoothly and is so flattering to all skin colors,” gushes another under “Great throwback color.” And Gen X-ers will get an extra thrill from this: “You’ll remember this shade as soon as you put it on. Great for all skin tones. Was very popular in the ‘90s,” confirms one nostalgist, proving that Heather Shimmer transcends trend cycles.

As for anyone who’s been shelling out on fancy labels hoping to recapture that perfect pout? Time to re-assess the beauty budget: “This is the prettiest color and lasts a long time. I just spent a bunch of money on more expensive name brands but this is the best. Highly recommend.”

So if your makeup bag is craving a pick-me-up that leans hard into retro vibes without feeling dated, why not try out a tube or two of Rimmel’s Lasting Finish Extreme Lipstick in Heather Shimmer a try?

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