Rescued Hamas Hostage Noa Argamani References Coachella While Urging Public to Visit Nova Exhibit

Noa Argamani urged the public on Thursday night to visit the Nova Festival exhibit commemorating the Hamas terrorist attack at the music event on Oct. 7, 2o23, while also calling for the release of the remaining hostages being held captive by Hamas in the Gaza Strip.

The 27-year-old, who is featured in the 2025 TIME100 list of the 100 most influential people in the world, attended the 19th annual TIME100 Gala on Thursday night in New York City. During a red carpet interview with TIME, she spoke about her emotional visit to the exhibit “Nova: Oct. 7 6:29 AM, The Moment Music Stood Still” months earlier when it was open in New York City. The large-scale traveling exhibit about the Nova attack recently opened in Toronto after successful runs in Tel Aviv, New York, Los Angeles, and Miami.

Argamani was abducted by Hamas terrorists during their deadly rampage at the Nova Music Festival in Re’im, Israel, on Oct. 7, 2023. She was held captive in Gaza for 245 days until she was rescued by the Israel Defense Forces during a heroic operation in June 2024.

“Because I was at the Nova music festival and a lot of my friends were murdered, it was really difficult for me to come [to the exhibit] and see what happened to them,” Argamani said. “Because I carry a lot. I know my story and the story of my friends who have been murdered in captivity. It was too much to handle. Too much to carry.”

Nevertheless, she encouraged every person to visit the exhibit, before mentioning another major music event – the recent Coachella Valley Music and Arts Festival. She said about the exhibit: “I think it’s something everybody should [visit] because, as you saw what happened now in Coachella, these kids, I’m part of them, I come to the Nova music festival just to have fun, to dance, to enjoy my life … it’s definitely a pure situation. A party for peace and love.”

During the second weekend of Coachella earlier this month, the Irish rap trio Kneecap performed and at the end of their set, they projected three screens that featured anti-Israel messages. “Israel is committing genocide against the Palestinian people,” said one such message, followed by, “It is being enabled by the US government who arm and fund Israel despite their war crimes.” A third screen displayed the text: “F–k Israel. Free Palestine.” Also during the performance, band member Mo Chara talked about Palestinians being “bombed from the … skies with nowhere to go.” The band additionally led the audience to chant, “Free, free Palestine.”

On Thursday night, Argamani suggested that music festivals, like Coachella and Nova, should not get political. She said, “It’s important for people to come visit the exhibition and see that we just want to have fun. We’re not armed, we’re not political. We don’t get right [wing] or left [wing], we all just want to have fun. That’s the main idea of those festivals.”

When asked how she is dealing with the trauma of the Oct. 7 attack and her captivity, Argamani said, “It’s really hard for me because my partner is still in captivity.” Argamani’s boyfriend, Avinatan Or, was also taken hostage at the Nova music festival by Hamas terrorists. He recently turned 32, his second birthday in captivity, and is one of 24 Hamas hostages whom Israel believes is still alive.

“I never saw him in captivity,” Argamani said about Or. “I asked about him everywhere I went, but they didn’t tell me nothing. I didn’t know if he’s alive or just kidnapped … I didn’t want to know the answer because it was too much for me.”

“But until Avinatan will come home, and all those 59 [remaining] hostages will come back, I will not heal,” she concluded. “I will push forward, and I will fight as much as I can so everybody will come back home.”

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