Krispy Kreme bringing back popular discontinued doughnut from TODAY after customer backlash
KRISPY KREME has announced a fan favourite flavour is returning today.
The US doughnut company has revealed its popular raspberry glazed option will once again be available from UK locations.
The jam-filled treat was first discontinued in November 2024, causing a stir among sweet-toothed customers.
Fans took to social media to demand the return of the popular flavour.
Krispy Kreme said its customer service line had been inundated with requests to reverse the decision.
Even Alison Hammond begged the brand not to axe her favourite flavour on ITV’s This Morning.
And now the tasty treat is returning to locations across the UK and Ireland from today.
The flavour is back by popular demand thanks to a nationwide public vote – dubbed “The Great Doughbate”.
This poll took place in Krispy Kreme shops and across social media between March 17 and 23.
Fans were given the opportunity to decide which discontinued favourite flavour to bring back.
The Glazed Raspberry was pitted against another fan favourite, Chocolate Custard.
However, the fruity flavour won out with the British public, receiving 66% of the total votes.
“The nation voted, protests erupted, and friendships were put to the test,” the sweet treat company wrote in an Instagram post announcing the product’s return.
“The ultimate battle – Jam vs. Custard – divided doughnut lovers across the country.
“But now, the people have spoken, the votes are counted, and only one flavour stands victorious…Glazed Raspberry is officially back at Krispy Kreme.”
Krispy Kreme says its flagship location at Oxford Street, London, also saw voters taking actions into their own hands.
The brand reported that one passionate protester even threw a fistful of raspberry jam into the face of its new MD, Guy Meakin.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
In response to the poll, the Managing Director said: “OK, you jammy dodgers! Cease your raspberry revolt.
“We have heard your pleas, counted the votes and made the call – the Glazed Raspberry will return on 22nd April.”
The Glazed Raspberry doughnut is now available for a limited time in all Krispy Kreme shops across the UK via Nationwide Delivery from.
So hurry and get your £2.65 treat before they’re all sold out.
And if you’re a passionate Krispy Kreme fan, you can show your love with Primark’s sweet-inspired collection.
The flavour return comes after Krispy Kreme’s popular Munchies-inspired doughnut was released for a limited spring run.