Coca-Cola fans rave as drink giant’s version of ‘one of world’s most recognisable drinks’ comes to UK shops
COCA-COLA fans are raving over the company’s version of one of the world’s most recognisable drinks as it lands in UK stores for the first time.
The drinks giant has brought one of its most popular mixed drinks, described as a “game-changer”, from the US to Britain.
Its Bacardi & Coca-Cola ready-to-drink beverage, which is a take on the famed Cuba Libre cocktail, is available now across major supermarkets.
One keen-eyed shopper had spotted the new product online, sharing the good news in a Facebook group.
Cuba Libres are usually made with Bacardi Rum, Coca-Cola, and lime, and the beverage maker hopes its pre-mixed drink will achieve the same taste as a freshly made cocktail.
The 250ml cans have an RRP of £2.30 and are 5 per cent alcohol by volume (ABV).
Elaine Maher, associate director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners (CCEP) GB, said the drink would help bring together the two iconic brands of Bacardi and Coca-Cola to create a trusted product, reports Better Retailing.
She added: “Bacardí & Coca-Cola builds on the natural synergy between two globally iconic brands – Cola-Cola is the world’s most popular Cola, while Bacardí holds a quarter share of the growing global rum market.
“With over a century of heritage, this serve is already one of the world’s most recognisable bar calls – bringing it into the ready-to-drink space meets strong consumer demand for trusted, convenient choices without compromising on quality.
“It also marks the next step in our strategy to premiumise the category by bringing world-class brands together, building on the success of Coca-Cola with Jack Daniel’s and Sprite with Absolut Vodka.”
This wasn’t the only new drink to be launched in the UK market by Coca-Cola, as the beverage giant began selling its pre-mixed 330ml cans of Jack Daniel’s & Coca-Cola Cherry in Tesco stores earlier this month.
The classic JD and Coke drink has been available in supermarkets for some time – but this is a new cherry-flavoured twist.
For Coke fans, the new product will be available in more stores nationwide from April.
Jack Daniel‘s and Coca-Cola first collaborated to make pre-mixed cans in March 2023.
However, this is the first time a new flavour has been released.
The drink is being described as the “ultimate fusion of boldness and refreshment”.
Its description states: “This premium crafted ready-to-drink cocktail brings together the robust flavour of Jack Daniel’s Tennessee Whiskey with the radiant, tart notes of Coca-Cola Cherry, creating an experience that’s both unmistakably delicious and refreshingly unique.”
This comes just weeks after Coca-Cola confirmed it would bring back its “legendary” bottles 12 years after they were discontinued.
The iconic bottles came out in 2013 and this year the beloved brand is putting a fresh twist on them for Gen Z.
Coke fans all remember the “Share a Coke” campaign which brought out a range of personalised coke cans.
The launch offered a classic bottle of Coca-Cola with the customer’s name on the logo where the name usually is printed.
On May 1, the new and improved launch will offer even more names to choose from, including nicknames, surname and pet names.
With 72 per cent of Gen Z seeking authenticity, Coke has brought back the personalised campaign for the younger generation.
You can even create your own personal touch by scanning the QR code to create a truly unique Coca-Cola pack.