Toblerone confirms it has discontinued iconic chocolate bar – and shoppers will be devastated
TOBLERONE has confirmed it has axed an iconic chocolate bar and shoppers will be devastated.
Sweet giant Mondelez has exclusively told The Sun, shoppers will no longer be able to get their hands on the dark chocolate version of the bar.
A spokesperson for the firm said it has made the “difficult decision” to discontinue Toblerone Dark (360g) bars in the UK.”
They added: “While we understand that this may be disappointing for some consumers, we continue to invest in Toblerone.”
The news comes a blow for fans of the chocolate who in the past have described it as the “best”.
One reviewer said: “This is possibly the best chocolate, if you can eat almonds and nougat with dark chocolate.”
It comes after customers were left scouring shops for months trying to hunt down the beloved treat.
Shoppers have even taken to social media to try and source the bar at various stores across the UK which are still selling off the old stock.
One person even went as far as to message the maker of the choc on social media to find out where it has gone.
Writing on X, they said: “Hi has dark chocolate Toblerone been discontinued in the UK as unable to find in shops or online?”
While another person said on Facebook: “Does anyone know selling mini dark toblerone I can get a mixed bag but only like the dark ones.”
Chiming into the conversation another upset shopper said: “Cannot purchase this these local my husband loves plain chocolate so this are a great treat.”
A fourth said: “Really hard to find these now loved them.”
And now it appears people lucky enough to get their hands on the treat are flogging multi-packs on Amazon for up to £25.
Fans of the Swiss treat can still buy the milk and white chocolate version of the bar, along with other flavours.
They can be found at most supermarkets and usually at the duty free section of airports across the globe.
DISCONTINUED CHOCOLATE
It comes as Brits have had to wave goodbye to a number of dark chocolate bars.
Mars axed its dark chocolate Bounty in 2023, leaving customers heartbroken.
At the time shoppers said the moves was “bad for their mental health“.
Others were quick to share their pain with one fan saying: “Noooooo. Dark chocolate Bountys beat milk chocolate Bountys hands down.
And it’s not only dark chocolate fans getting bruised, a number of beloved chocolate bars have vanished from shelves in recent years.
Nestlé confirmed two years ago that it had axed the Caramac bar, first launched in the late 1950s, due to “low sales“.
But the treat has been spotted sporadically at bargain retailers since.
However, it’s not all bad news sometimes iconic chocolate bars make a return.
Milky Way Crispy Rolls returned earlier after they were discontinued three years ago.
The delight, which combines crispy wafer, a soft centre and smooth milk chocolate coating, is now being sold at supermarkets such Sainsbury’s and Tesco.
The range has also expanded to include Bounty and Twix flavoured versions of the snack.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.