Morrisons makes change to loyalty cards hitting millions of Brits – how your points will be affected
SUPERMARKET giant Morrisons has made a change to its loyalty cards which will impact millions of Brits.
The new loyalty card feature was introduced as a response to requests from both customers and staff at the chain.
Morrisons loyalty card holders can now donate their points and points to charity Marie Curie.
They can give away their More Points to the end-of-life charity 1,000 at a time – which is the equivalent of £1.
The points will be transformed into money and donated to the charity for the loyalty card user.
And this feature can be toggled off and on, so customers can easily keep their points again if needed.
The announcement comes after the supermarket giant raised £1million for Marie Curie.
This is just three months into their three-year partnership.
David Scott, the Corporate Affairs Director at Morrisons, said: “We are delighted to see this next step in our partnership with Marie Curie which builds on £1million already raised thanks to our incredible colleagues and customers.
“Today’s news marks a meaningful evolution in the Morrisons More Card loyalty programme and follows feedback from customers who want their everyday shopping to make a difference to a great charity.
“Whether our customers choose to spend their points or donate them, every transaction now has the potential to support families facing terminal illness.”
He said the change means that “incredible colleagues and customers” can choose to make a difference to a “great charity”.
The loyalty card – which is called the Morrisons More Card – lets users earn five points for every product they buy.
Matthew Reed, Chief Executive at Marie Curie, added: “Every pound donated helps ensure more people can access the expert care and compassion they need at the end of life.
“We’re proud to be partnering with Morrisons in this innovative way and look forward to seeing the impact of this new loyalty feature across the communities we serve.”
From today, Morrisons More Card holders will be able to donate their loyalty points to Marie Curie, helping to fund expert end of life care across the UK.
The new feature has been introduced after customers and colleagues asked for the option of being able to put their points towards a charitable cause.
It comes after the announcement that Morrisons is set to close 289 shops across England and Wales on Easter Sunday.
Larger supermarkets in England and Wales are legally required to close on Easter Sunday as well as Christmas Day.
This 24-hour closure is a result of Government rules relating to shops bigger than 280 square metres.
Sundays trading laws stipulate that any stores that choose to remain open can only do so for six consecutive hours between 10am and 6pm.
On Good Friday, all stores will be open from 7pm to 10pm, with the exception of the Gibraltar location.
On Easter Saturday, all locations across the England and Wales as well as Gibraltar will operate regular Saturday hours.
Easter Sunday see all Morrisons in England and Wales close for the entire day.
On Easter Monday, locations in England, Wales, and Gibraltar will open from 7am to 8pm.
All Morrisons locations in Scotland will operate regular hours throughout the bank holiday weekend.
Shoppers can find their local opening times using the Morrisons store locator on its website.
Tesco is also set to close 580 of its large locations across England, Wales, Northern Ireland, and the Isle of Man for Easter.
Supermarket loyalty schemes - which has one?
MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.
Here we round up what saving programmes you’ll find at the big brands.
- Iceland: Unlike other stores, you don’t collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
- Lidl Plus: Lidl customers don’t collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
- Morrisons: The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
- Sainsbury’s: While Sainsbury’s doesn’t have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
- Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers – 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
- Waitrose: myWaitrose also doesn’t allow you to collect points but instead you’ll get access to free hot drinks, and discounts off certain brands in store.