Shoppers are racing to Primark to get their hands on a dress that will ‘solve problems’ this summer – it’s only £14
NOW that Britain is basking in warmer temperatures, it’s officially time to start switching over the wardrobe.
From ditching jumpers to bringing out dresses, deciding what to wear – and what to buy – will be at the forefront of people’s minds.
Which is why shoppers are racing to Primark to get their hands on a dress that promises to ‘solve problems’ this summer – and it’s only £14.
The affordable high street brand took to TikTok to share a video showcasing their latest fashion item, and customers are absolutely loving it.
They are selling a sleek midi dress that combines comfort with effortless style, as it’s made from soft jersey fabric that hugs your figure in all the right places.
Even better, it comes with a built-in bra, meaning you don’t have to worry about hiding bra straps.
The racerback design makes it a versatile two-in-one dress – perfect for a casual day out when paired with trainers or sandals, or ideal for a lunch outing when styled with heels or wedges.
Talking about the dress, which comes in four different designs, Primark suggested: “Layer with an oversized denim jacket and trainers for a relaxed daytime look.
“Or dress it up with heeled sandals and statement earrings for evening plans.”
The video, which has already gained 1.5 million views on TikTok after just one day, was captioned: “Summer sorted.”
It has also received 35,000 likes, with 175 people rushing to the comments section to share their thoughts.
One wrote: “My problems are solved.”
A second added: “For summer these will be amazing!
“Who wants to wear a bra under a dress – sensory and sweaty overload.”
And a third simply said: “Okay, I’ll go to Primark later.”
We previously revealed how shoppers are also racing to Primark for their latest luggage collection.
Lily Ann, from the UK, is one of them as she took to TIkTok to share her new selection suitcases.
The new sets from Ecru It Luggage come in three different sizes.
This includes a vanity case for £20, a cabin suitcase for £35 and a larger suitcase for £45.
Why Primark is great for looking expensive on a budget
By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.