I’ve ditched the Botox salon to work at a scaffolding business – people stare at me but it’s worth the £500K we’ve made
A GLAM aesthetician has ditched the salon to join her boyfriend’s scaffolding business – and turned the team into social media celebrities who are recognised on the street.
Abbey Moring, 27, works part-time for Stellar Scaffolding every week in her pink hard hat to help boost the business’ YouTube channel views.
Climbing up onto rooftops and buildings to capture videos of the team working, Abbey says the channel has gone “crazy” since it started nine months ago.
Abbey still works as an aesthetic practitioner three days a week – doing lip fillers, Botox and skin boosters.
But has taken to the male-dominated scaffolding world the rest of the time and enjoys the filming and editing for YouTube.
The 18-person-strong team of scaffolders have become social media celebrities and say they get regularly recognised on the street.
Abbey – who lives with her boyfriend, Joe Carr, 32, – from Fleet, Hampshire, said: “I’ve always liked social media and TikTok and had not thought about it but thought I’ll start doing them.
“I do aesthetics alongside it.
“I started posting about it because people like different stuff.
“Whenever I think about the videos, I’m thinking about doing it for the girls.
“Being a girlie girl makes me stick out with my pink hard hat.
“I want to show you can do anything.”
After filming walk-throughs of newly built houses going on the market for her mother-in-law, Jenny, who builds houses, Abbey’s boyfriend, Joe, was impressed.
Abbey said: “My boyfriend saw it and said ‘do some filming for YouTube’.
“We once a week go to different jobs and film him doing stuff.
“He started the YouTube channel nine months ago and it’s got 13,700 subscribers, brand deals, it’s gone crazy.
“I’ve always been good with social media but how we thought it would start was I’d do it for a month and then pass onto a professional.
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“It’s just flown, it works well with both of us, and I can get the best out of him.
“It’s not the most perfect edit.
“I’m not daunted at all, I go with the flow.
“It’s already brought in 500k from scaffolding jobs – because of the publicity.
“It literally depends on the week.
“I film at least once a week and edit for a day but it’s normally more.
“The best one was around Christmas time and it was the highest job they’d done so far on top of an apartment block.
“I’m literally stood on top of a building with a harness.”
“It was quite scary – it was very windy.”
The videos usually involve the day-to-day life of the team working on jobs, as well as Joe, director of the company, talking to camera about he’s trying to grow his business.
Abbey said the team were “a real mixed bag” when she started filming content.
“But as it’s gone on, they love it and want to be on camera,” she said.
“There’s been so much business from it.
“People actually recognise them on the street.”