Shocking rise in cost of Easter Eggs revealed including treat whose price has doubled in five years
CASH-STRAPPED families are forking out more than twice as much for some Easter treats as they did five years ago.
The Sun on Sunday can reveal that the cost of popular foods including eggs, chocolate bunnies and hot cross buns has soared since 2020, with some now more than DOUBLE the original price.
Cadbury is the worst offender as the cost of its Creme Eggs has shot up over half a decade.
A five-pack of Creme Eggs at Tesco was £1.65 in 2020 but is now £3.50 — that is an increase of 112 per cent.
It isn’t just chocolate that has a higher price tag either, because hot cross buns have also gone up.
Co-op’s Irresistible Richly Fruited Luxury Hot Cross Buns were £1.35 during the Covid pandemic but are now £1.50 — an 11 per cent jump.
And M&S Made Without Wheat Hot Cross Buns have increased by 47 per cent from £1.50 to £2.20.
Meanwhile, other items have not only gone up in price but down in weight.
Consumer expert Martyn James said: “Price rises like this make me hot . . . and cross!
“There is no justification for the rampant price-hiking and shrinkflation that is forcing struggling families into the red at the exact point all bills go up. It’s greedy and selfish.”
Tesco, Lidl and Lindt all said they were forced to increase prices because of the rising price of cocoa.
Hotel Chocolat said it continually tries to “absorb” growing costs.
A spokesman for Cadbury owners Mondelez said high “energy and transport” costs were also to blame.
Terry’s owner Carambar & Co said: “The cost of cocoa has been going up over the last few years, and sky-rocketed recently.
“With this unprecedented challenge we made the difficult decision to make some adjustments.”
The Co-op and M&S declined to comment.
- 2020: Cadbury Creme Egg 5 pack 200g at Tesco – £1.65
- 2025: Cadbury Creme Egg 5 pack 200g at Tesco – £3.50
- Price increase = 112%
- 2020: Cadbury Creme Egg: 58p
- 2025: Cadbury Creme Egg: 85p
- Price increase = 46%
- 2020: Lidl Favorina Chocolate Hollow Eggs 400g: £2.99
- 2025: Lidl Favorina Chocolate Hollow Eggs 300g 2025: £4.49
- Percentage increase = 50%
- 2020: Co-op Irresistible Limited Edition Richly Fruited Luxury Hot Cross Buns: £1.35
- 2025: Co-op Irresistible Limited Edition Richly Fruited Luxury Hot Cross Buns: £1.50
- Price increase = 11%
- 2020: Celebrations Easter Mix 450g: £3.50
- 2025: Celebrations Easter Mix 350g: £5
- Price increase = 43%
- 2020: Hotel Chocolat’s Pen Pals 120g: £10
- 2025: Hotel Chocolat’s Pen Pals 120g: £11.95
- Price increase = 20%
- 2020: Lindt Gold Bunny 100g: £2.99
- 2025: Lindt Gold Bunny 100g: £3.50
- Price increase = 17%
- 2020: M&S Made Without Wheat hot cross buns: £1.50
- 2025: M&S Made Without Wheat hot cross buns: £2.20
- Price increase = 47%
- 2020: Galaxy Minstrels Easter Egg 262g: £4, Price per 100g: £1.52
- 2025: Galaxy Minstrels Easter Egg 204g: £4, Price increase per 100g: £1.96
- Price increase for 58g less = 0%
- 2020: Terry’s Chocolate Orange Mini Eggs 80g: £1
- 2025: Terry’s Chocolate Orange Mini Eggs 70g 2025: £1.50
- Price increase = 50%