Meet the creators who bait scammers for fun and profit

A call from someone pretending to be an IRS agent is, for most of us, just part of the furniture of modern digital life. We hang up, we block the number, we move on. But for Ashton Bingham, then an aspiring actor in LA, one such call in August 2016 was an opportunity to have some fun.

"I was getting a ton of them, and I just decided to film one as a Facebook video," Bingham says. "The call went on for an hour, and it was absolutely insane. Long story short, it went viral" when the scammer ended up blocking Bingham's number — and changed his life. Now Bingham and Art Kulik, a Russian immigrant and former Olympian who met Bingham prior to a Law and Order audition, have turned baiting scammers into their full-time job via Trilogy Media, a YouTube channel with more than 1.6 million subscribers.

But baiting scammers, it turns out, is an art form popular enough to sustain multiple entertainers with wildly different styles. In 2019, another LA resident — musician and voice actor Rosie Okumura — decided she'd chase down a scammer who bilked her mother out of $500 via a Windows pop-up window on her PC. Again, she recorded the call on an hour-plus Facebook video; again, it went viral, this time in large part because Okumura fooled the scammer by claiming she was Kim Kardashian.

"After that, I got so many requests in my DMs [for more scam-baiting content]," Okumura says, "and the rest is history" — or rather, the rest is another popular YouTube channel, IRLRosie, which also has 1.6 million subscribers, plus a TikTok channel, with bite-size scambaiting clips and 1.2 million followers.

With online scams growing fast — the FTC says reported scams cost people in the U.S. more than $12.5 billion in 2024, which was a 25% increase on the 2023 figure — it shouldn't be a surprise that opposing them should be big business too. Indeed, this new form of entertainment is enough of a rising tide to lift all boats.

Instead of being competitors, Trilogy Media and IRLRosie are effectively colleagues who swap notes and sometimes tag-team the same scammers in the same video. Okumura still favors the simple home-based style, where the humor comes from her wasting scammers' time via voice acting. Bingham and Kulik, meanwhile, have charged off in the direction of internet vigilantism, reinvesting their YouTube revenue into filming elaborate in-person scammer traps in the U.S. and abroad.

"They get in pretty deep that way, whereas I do not feel safe," Okumura says. If she feels a particular scammer warrants that kind of attention, she'll pass on the details to Bingham and Kulik. Ironically, given the name of her channel, "It's Trilogy Media that does things more IRL [in real life]."

Bingham and Kulik, meanwhile, say they've just sealed the deal for an unscripted TV show with an as-yet-unnamed channel — which, along with their paid channel Trilogy+, should help take the edge off the fact that some of their videos are de-monetized by YouTube for getting a little too real, such as mentioning names and locations of scammers.

"We're more vulgar, we're a little bit more edgy" than most scambaiters, Kulik says — but that's just their true personalities coming through. "The only way we know how to do this long term is to stay true to who we are."

Even these two channels are just the tip of an online iceberg of scambaiting. Here's a quick guide to the most popular luminaries in a growing landscape of YouTube creators devoted to tweaking scammers, in the order they began.

Jim Browning

YouTube subscribers: 4.4 million

Earliest video: 2014 (on YouTube)

Location: Northern Ireland

Most popular video: "Calling scammers by their real names" (2020), in which Browning tracks down the nefarious companies behind fake virus messages, has garnered more than 45 million views.

Biggest claim to fame: Working with the BBC investigative series Panorama in 2020 to bring down an Indian call center full of scammers.

Style: Browning (not his real name) is no LA entertainer. He's more of a behind-the-scenes figure who rarely shows his face, preferring to share his screen while tracking down scammers — essentially walking viewers through the steps needed to turn the tables.

Trilogy Media

YouTube subscribers: 1.6 million

Earliest video: 2016 (on Facebook)

Location: Los Angeles, worldwide

Most popular video: "Hunting a scammer with cops" (2022), seen 5.6 million times, in which Bingham and Kulik and the authorities arrive at the front door of a "refund scammer" carrying $40,000 in fake cash.

Biggest claim to fame: Winning the "collaboration award" at the 2022 Streamy awards for a video with Jim Browning and another popular YouTube creator, former NASA engineer Mark Rober. The video covered a "glitter bomb" delivered to the home of a scammer, who is later arrested.

Style: With more than 600 scam-baiting videos, most filmed on location, and 169 million YouTube views, and the most collaborations with other creators, Bingham and Kulik can claim to be the hardest-working duo in scambaiting.

IRLRosie

YouTube subscribers: 1.6 million

Earliest video: 2019 (on Facebook)

Location: Los Angeles

Most popular video: "Scamming the scammer in 5 voices!" (2019) has 13.3 million views. Okumura knows why: the final voice she uses is that of Britney Spears, in which she tells the scammer that she's hosting a revival of the MTV show Crank Yankers.

Biggest claim to fame: Probably the most frequently recognized scambaiter, Okumura receives thanks for her anti-scam activities everywhere she goes. "The best part is getting recognized at restaurants," she says. "They will comp my bill!"

Style: Friendly and fun; the payback part is simply wasting the scammers' time so they can't move on to someone more vulnerable. "I feel like teaching people how to avoid scams is better than helping someone who's lost a ton of money, or putting myself in a dangerous situation," Okumura says.

Scammer Payback

YouTube subscribers: 8.12 million

Earliest video: 2019 (on YouTube)

Location: U.S.

Most popular video: "Scammer begs for his deleted files as I drink his tears" (2020) with more than 24 million views.

Biggest claim to fame: The People's Call Center, a collaboration with the anonymous Scammer Payback team. The Call Center worked with AnyDesk, a software company that allows remote desktop access, to shut down more than 2,000 scammer-run accounts on the service.

Style: Also known as Pierogi, Scammer Payback is like a mix of Browning and Trilogy media; he mostly shares his screen, but appears superimposed above it. He likes to elicit "extreme scammer rage" from his targets.

Scambaiter

YouTube subscribers: 2.7 million

Earliest video: 2021

Location: India

Most popular video: "Showing a scammer his own webcam on my computer" (2021), with more than 34.5 million views.

Biggest claim to fame: Arguably the most popular scambaiting channel not based in the US or UK.

Style: Scambaiter is the pseudonym of an Indian engineer who focuses on the scam-based "call centers" on the rise in his country, sometimes by hijacking their webcams — and in one notable case, hacking into their PA system. There's no entertainment frills, no voice acting, just pure uncut tech-based scam baiting.

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