Nike and Togethxr Continue Partnership With New ‘Everyone Watches Women’s Sports’ Apparel Collection
Nike and Togethxr will continue on their shared mission to amplify and support women athletes. The companies have announced they will be extending their partnership, which started in 2024, and now it will include the launch of a new apparel collection.
The new Nike x Togethxr collection will center around Togethxr’s slogan, “Everyone Watches Women’s Sports™.” Their goal through this partnership is to improve and elevate the visibility, recognition and support that women athletes receive around the world.
Part of that includes reshaping the conversation surrounding women’s sport by highlighting the incredible potential of women athletes. Jessica Robertson co-founded Togethxr with Nike athletes Alex Morgan, Sue Bird, Chloe Kim and Simone Manuel in 2021 and now serves as the company’s chief content officer.
“Togethxr was created to amplify the voices of women athletes and to show the world that women’s sports are not just something to be watched, but something to be centered and invested in,” Robertson said in a statement. “This partnership with Nike allows us to take our mission to the next level. We will not only create access to new and exciting products on a global scale, which we know women’s sports fans so greatly seek, but will also build a future where women’s sports receive the respect, resources and investment they truly deserve.”
The collection features a heavyweight cotton T-shirt, a midweight French terry fabric hoodie, and an unstructured club cap with a mid-depth design. The brands will offer all of the items in their collection in two colorways: “Off Noir (black),” which pays tribute to the original dark Everyone Watches Women’s Sports T-shirt, and “Sail (white),” a lighter shade that will feature the Togethxr slogan.
In December, Nike and Togethxr launched the Togethxr Everyone Watches Women’s Sports edition of the Nike G.T. Hustle 3. The collaboration was in celebration of the highly anticipated rematch between USC and UConn, two of the top teams in women’s college basketball, and two of their star players, Nike NIL athletes JuJu Watkins and Paige Bueckers.
The Nike x Togethxr Everyone Watches Women’s Sports apparel collection is now available for purchase at nike.com, the Nike App, togethxr.com and select Nike stores and Dick’s Sporting Goods locations across the United States.