• Lululemon has heard its customers and is making a key change to its leggings.
• It's introducing a new Align legging without a front seam.
• The company reported a 13% increase in net revenue in its latest quarter compared to the year before.

Athleisure giant Lululemon has listened to customers who have been begging it to change one feature in its bestseller leggings.

The company's CEO, Calvin McDonald, said in an earnings call with investors on Thursday that it would introduce leggings without a front seam, a highly requested change.

"We'll expand further with other new bottoms, including a legging with no front seam," McDonald said to investors.

"Our guests have been asking for this innovation, and we believe this style, along with all the other newness and innovation we are bringing to market, will help drive new guest acquisition and increase purchase from existing guests as well," he added.

Representatives for Lululemon did not respond to a request for comment from BI about when the new product will be available and how much it will cost. The Vancouver-based company's leggings start at around $98.

McDonald said the new leggings were celebrating the 10th anniversary of Lululemon's Align product line, which includes leggings, shorts, sports bras, tops, bodysuits, and more.

Some social media users have criticized the front seam of Lululemon's leggings, with some women saying the seam can be unflattering.

Some TikTok users also say Lululemon's front seam is a big reason they've bought leggings from other brands.

This is not the first pair of leggings Lululemon has made without front seams.

In July, it dropped the $98 Breezethrough leggings without the front seam, but the product was pulled from shelves within the same month after customers criticized it for its deep V-shaped back seam.

The company reported results from its latest quarter on Thursday. Revenue increased 13% from the year before to $3.6 billion, and international sales rose 38% in the quarter.

The company's stock remained flat during trading hours on Thursday but dropped about 10% in after-hours trading.

(KTLA) - A cause of death has been determined for three young women from the United States found dead in their hotel room at a resort in San Pedro, Belize, late last month, NBC News reported.  

The trio were found dead on Feb. 22 in a room at the Royal Kahal Beach Resort after housekeepers reported to management that there had been no answer to knocks at the door for a second consecutive day.  

Investigators in Belize reported finding the bodies of the women, identified as 26-year-old Wafae El Arar, 24-year-old Imane Mallah and 23-year-old Kaoutar Naqqad, in the room with alcohol, vomit and “gummies” present.  

Autopsy reports later found that none of the women had any illicit substances in their systems.  

On Feb. 26, Belize Fire Chief Colin Gillet told a Belizean television outlet that carbon monoxide poisoning had not been an issue in the deaths. However, the resort was temporarily shuttered, and a second round of testing was ordered, according to NBC News.  

On March 27, the executive director of Belize’s National Forensic Science Services reported to local news outlets that all three women died from lethal levels of carbon monoxide in their systems. 

The resort, meanwhile, had already reopened on March 19, saying in a statement that “all possible steps” had been taken to ensure the safety of its guests and that there was “no further indication of dangerous levels of carbon monoxide in any of the units,” NBC reported.  

Patrick M. Keefe Jr., mayor of Revere, Massachusetts, where the young women are from, described the trio as “daughters, friends and contributors to our city,” NBC noted in earlier reporting on the incident.  

Family members of the women have reportedly been concerned with the integrity of the investigation. The Massachusetts chief medical examiner’s office plans to run its own tests to determine the manner and cause of death.