Footballers who have posed in underwear ads, as Kyle Walker signs a mega deal with Boss to model pants
WITH their chiselled torsos, muscular thighs, and mega-fame – it’s only natural that footballers are the go-to when it comes to fashion giants seeking underwear models.
AC Milan loanee Kyle Walker, 34, is the latest star of the beautiful game to sign a mega deal to pose in his pants.
He will feature in ads next month for Boss in a lucrative deal said to be worth six figures.
The England defender joins a host of footballers who have shown off their kecks in fancy photoshoots.
Here are SunSport’s favourites…
Cristiano Ronaldo
The former Man Utd legend is seeing out his career in Saudi Arabia after turning 40 in December.
But, when he does finally hang up his boots, he has his empire and fashion label to fall back on.
Incredibly, his clothing line CR7 is worth over £60million, and it sells everything from shoes to jeans to underwear.
Ronaldo regularly takes part in photoshoots to show off some of the collection, including underwear.
Previously, the Portuguese icon posed for Armani in a money-spinning shoot.
Trent Alexander-Arnold
In 2022, Trent showed off a ripped physique as he modelled for Calvin Klein ahead of the World Cup.
He paraded a skimpy pair of briefs, as well as white and black boxer shorts.
In a brief clip posted to social media, the chiselled footballer was also seen staring into the camera and saying the slogan “Calvins or Nothing”.
It opened the door for TAA to become the face of Guess Jeans last summer.
David Beckham
The king of underwear ads in the football world is, without doubt, Becks.
After all, this is a man who has posed in pants for ALL the major fashion companies.
In 2007, his Armani ads – complete with a big bulge – had female fans swooning.
They paid him handsomely too – a reported £20million for a three-year deal.
In 2012, Beckham repeated the feat with H&M to release his own bodywear collection.
Most recently, Becks stripped down for Boss to show off their latest underwear range.
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Jude Bellingham
Last year, Jude sent fans wild when he starred in an underwear campaign for Skims.
Previously, we’d seen the brand’s co-founder Kim Kardashian showing off their underwear range.
But this, in aid of launching a men’s range, was a different gravy.
Bellingham also showed off his football skills, juggling a ball in the pictures.
Son Heung-min
In 2022, Spurs ace Son became the face of Calvin Klein in South Korea.
Soon, he was showing off his amazing six-pack in a set of photos and talking proudly about working with the designer.
He said: “Calvin Klein products have had a special place in my wardrobe for years, so our partnership is a natural fit.
“Like so many people around the world, I am constantly inspired by the brand’s iconic campaigns, so to be the face of one is both exciting and surreal.”
Son is also a global ambassador for Burberry, a role he started the same year.
Zlatan Ibrahimovic
Like Ronaldo, Zlatan went down the route of peddling his own brand.
Why wouldn’t you if you’ve got the supreme confidence the retired Sweden legend has?
Aside from a stylish black and white photoshoot, he also appeared in a social media ad where he poked fun at himself by telling his agent to sell pre-worn Zlatan underwear for more cash in a spoof vid.
Only Zlatan could get away with that.
Freddie Ljungberg
The Arsenal legend was as famous in North London for his goals as he was for this Calvin Klein ad in the 2000s.
His image adorned billboards all over the world, including in the US, with Americans not having a clue he was a professional footballer.
Freddie opened the door for other sports stars to pose in their Calvins too.
Italy national team
On the pitch success may have eluded the Azzuri of late, but off it the are the style kings.
In the past, they have rocked up to major tournaments in classy suits personally designed by Armani.
In 2006, Fabio Cannavaro, Gennaro Gattuso and Andrea Pirlo posed for Dolce & Gabbana in this revealing ad in 2006.
It started off a chain of similar ads for Italy that seem to appear prior to their big tournaments.