How the supermarket pizza went luxe – and drained our wallets in the process
A trip down the pizza aisle used to consist of pale cardboard-tasting pizzas with a side order of Pizza Express Sloppy Giuseppes and Goodfella’s deep-dish pies. But the £5 luxury pizza has slowly come to dominate UK supermarkets, with everywhere from Lidl to Waitrose offering fresher ingredients like buffalo mozzarella on stonebaked bases. How did we get here, asks Ellie Muir?