Apple sued over false advertising claims tied to Apple Intelligence
Apple had to come clean a few days ago and reveal that the smart Siri features it demoed at WWDC 2024 would not be available via Apple Intelligence this year. They might hit the iPhone, iPad, and Mac next year. Apple also withdrew that ad featuring Bella Ramsay that advertised the smart Siri features in Apple Intelligence ahead of the iPhone 16 launch.
We all realized the smart Siri Apple envisioned is practically vaporware, a rare event for Apple. The company essentially announced an advanced AI concept at WWDC 2024 that it could not deliver. Apple insiders like John Gruber drew scathing reviews of Apple's behavior related to Siri, further reinforcing the idea the AI assistant was vaporware.
Since then, we heard of Apple internal meetings over Apple Intelligence, including a purported exec reshuffling that Apple is yet to announce.
Apple didn't fire anyone over the Siri fiasco, but the company reportedly appointed the Vision Pro boss Mike Rockwell to lead the Siri efforts. Like I said before, I still expect that smart Siri version to be available in Apple Intelligence on iPhone, no matter how long it takes. Apple seems determined to deliver it, too.
However, when Apple had to acknowledge the delay of smart Siri, it was clear that lawsuits would follow, particularly after Apple pulled that ad. That first lawsuit is already here, alleging Apple engaged in false advertising to sell the iPhone 16 series.
The post Apple sued over false advertising claims tied to Apple Intelligence appeared first on BGR.
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Apple sued over false advertising claims tied to Apple Intelligence originally appeared on BGR.com on Fri, 21 Mar 2025 at 06:50:00 EDT. Please see our terms for use of feeds.