Leaked MrBeast deck reveals his plans to build a platform to help other creators replicate his success
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- MrBeast's company wants to make tools to help other YouTubers build their businesses.
- It's one of many ventures outlined in a leaked pitch deck sent to prospective investors.
- Beast Industries had revenues of $473 million last year and forecasts $4.78 billion in 2029.
MrBeast wants to help create the next MrBeast.
An investor pitch deck from Beast Industries, the YouTuber's company, says it's exploring building a "creator platform" that would help others replicate the success of its founder and chairman, Jimmy Donaldson.
The February deck, which was obtained by Business Insider, describes the platform in part as a "creator marketplace" that would connect creators and marketers and help scale campaigns.
In addition to brand deals, the deck says this creator platform would help influencers build their "own products and brands to bring to market" — something Donaldson has done to enormous success with his Feastables chocolate brand.
The platform would also provide creators with "data-driven opportunities" to grow their channels and viewership. (Donaldson already operates the YouTube analytics platform ViewStats.)
A representative for MrBeast declined to comment.
In addition to the creator marketplace, another software product outlined in the deck as something the company is "exploring" is Beast Financial, which would offer financial services — including loans, credit cards, and banking — that align with the MrBeast brand, as well as financial literacy content.
The deck says Beast Industries has "engaged with leading fintech companies to white label their products" for a Beast Financial platform.
Overall, the deck describes Beast Industries as "the next generation diversified media, consumer product goods and services conglomerate."
The company had revenues of $473 million last year, according to the deck — roughly half stemming from its media business, and the other half from Feastables. Bloomberg previously reported that Feastables is vastly more profitable than Donaldson's media ventures, which include his YouTube channel and hit Amazon Prime show.
Beast Industries forecasts revenues of $899 million in 2025 and $1.6 billion in 2026, with projections up to $4.78 billion in 2029, per the deck. Some of these figures were previously reported by The Verge.
Revenue comes from five business segments: software, CPG, health and wellness, Feastables, and media.
On the CPG front, the deck says Beast Industries is exploring various new products, including vitamins and electrolytes, soap and lotion, and beverages — a category that's been mined by other top creators like Alex Cooper, Emma Chamberlain, and Logan Paul.