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Why I’m training Colombian Amazonians to become archaeology tourist guides

Professor Jamie Hampson discusses the interpretation of rock art with diploma students in front of the Tapirs rock art panel. Jose Iriarte, CC BY-NC-ND

Diana Vera, a passionate local guide from Serranía de la Lindosa, Colombia, leads a group of sweaty and panting European tourists through the hot, lush Amazonian rainforest. Together, they climb the flattop hill (known as tepui) of Nuevo Tolima. Their destination? A vast, ancient painted wall perched at the very top of the tepui that whispers stories from a time long past.

As the tourists reach the site, Vera brings history to life. She recounts how archaeology tells us that the first humans arrived here some 13,000 years ago.

She explains how they left their mark on these landscapes by painting their stories, beliefs and visions of the world on the walls of these hills. Because archaeologists have closely analysed the paintings and their chemical signatures, she can explain how paintings were crafted with local ochre using their fingers and brushes.

She gestures towards the intricate depictions of animals, plants and people, pausing at an especially intriguing image – a now-extinct ice age “palaeolama” or prehistoric llama.

Then, she shows them a fascinating hybrid figure – a fusion of bird, deer and human. Much of this artwork is probably shamanic in nature – possibly representing spiritual transformations, most likely induced by hallucinogenic rituals or prolonged fasting.

After Colombia’s peace process was signed in 2016 between participants in a violent civil war, the rock art of Serranía de la Lindosa became a major draw for research and tourism.

As well as attracting visitors, this cultural and natural heritage has sparked positive social change in the region. Families of more than 100 tourist guides benefit because tourism provides an economic alternative for these communities.

It’s a path away from illicit activities such as coca cultivation, destructive deforestation for cattle ranching or joining dissident factions of the FARC (Revolutionary Armed Forces of Colombia) guerrilla movement.

Until now, these local guides have largely relied on self-taught knowledge. There are no universities in the region to provide formal education. Little archaeological research has been conducted in this area, so much of its history and heritage remains unexplored.

To address this gap, my colleagues and I have co-created a diploma degree in cultural heritage management for local tourism guides.

Our team at the University of Exeter worked closely with Colombian partners including the University of Antioquia, the Secretariat of Culture and Tourism of Guaviare Department and the Geographical Society of Colombia to make sure that the diploma met the needs of local people. This diploma is based on knowledge from our systematic study of archaeology and rock art of the region, as part of a European Research Council-funded project called the LastJourney project.

A new cultural heritage diploma degree trains archaeology tourist guides in the Colombian Amazon.

Local community archaeology tourism benefits the heritage, the people and the rainforest. As Colombian archaeologist Javier Aceituno states in The Painted Forest, the 2022 book we co-wrote: “The paintings need the people, and the people need the paintings.”

The Colombian Institute of Anthropology and History, the national heritage authority, has officially designated la Lindosa as an archaeological protected area. However, like many national parks in the Amazon, there are very limited resources for enforcement and preservation of these large rural areas. Local communities can help protect these rock paintings by controlling access and providing guided visits to the sites.

Forty people took part in the first iteration of this three-month-long diploma in 2023-2024. Each of three 30-hour modules are delivered in rural communities of Cerro Azul, Nuevo Tolima and Raudal del Guayabero in Guaviare department, Colombia.

Alongside my colleagues from the University of Exeter and the University of Antioquia, I taught modules in communal village buildings, where we conducted experimental archaeology. This included manufacturing stone tools and recreating paint recipes from scratch, providing a practical, hands-on learning experience bringing archaeology to life.*

This diploma has empowered communities to take a stronger role in managing their archaeological and bio-cultural heritage. By deepening their understanding of this unique history, communities can better protect and manage their heritage, ultimately enriching the tourist experience.

Three graduates from the course also visited UK archaeological sites, including Stonehenge in Wiltshire, to explore how such sites are preserved and presented to tourists abroad. At the Ancient Technology Centre in Dorset they learnt how visitors can experience archaeology in creative ways through hands-on experiences and demonstrations of ancient crafts and sustainable building techniques.

Archaeologists and rock art specialists aren’t just sharing their expertise. My colleagues and I are also learning from Indigenous participants. Victor Caycedo, of the Indigenous Amazonian Desana ethnicity, and Ismael Sierra, from the Tukano people of southern Colombia, bring invaluable ancestral knowledge to the diploma.

They have shared insights into the shamanic and animistic worldviews that have shaped these landscapes for centuries. Their perspectives add a deeper, living dimension to the study of rock art, bridging past and present in a way that only those rooted in these traditions can reveal, as recently published in the journal Arts.

For Diana Vera, this diploma represents “learning about heritage and the ancient lifeways of the people of La Lindosa”. She told me that she now better understands “the union of three villages with a single purpose of conservation and preservation” and has a greater sense of belonging to these ancestral places and nature. Most of all, this diploma marks the opportunity for “a new beginning” in this region by introducing more sustainable and responsible tourism, she said.


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José Iriarte receives funding from the European Research Council, Arts and Humanities Research Council (UK), British Academy, National Geographic, Wenner Gren Foundation for Anthropological Research, FAPESP (Brazil), and CAPES (Brazil).

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