NBCUniversal Sets Upfront for May 12
NBCUniversal will return to Radio City Music Hall for its upfront presentation to advertisers on Monday, May 12 — with one notable change.
While the company’s presentation is set for 10:30 a.m. (EDT), the annual opening night Telemundo party has been rescheduled to Tuesday, May 13 to avoid a conflict with Amazon, which has set its Upfront presentation for 6:30 p.m. on the 12th.
The event will highlight the company’s slate of scripted, unscripted, news, sports and live event content, with specific programming around Super Bowl LX, the NBA and WNBA, the FIFA World Cup, the Olympic and Paralympic games, the Macy’s Thanksgiving Day Parade, BravoCon and more.
In a letter to clients touting the importance of the upfront, global advertising and partnerships chairman Mark Marshall said that the average consumer spends over 13 hours with media per day, with the majority across multiple screens at once.
“Connecting with consumers in this overstimulated environment is today’s version of a moonshot. As targeting becomes table stakes, what drives real results for your brand is engagement – deep and meaningful engagement seamlessly integrated into an authentic and impactful environment for your ads,” he wrote. “There is no environment that can provide that kind of reach…that kind of scale… and that kind of engagement in English and Spanish than NBCUniversal.”
The event comes as against the backdrop of the NBCUniversal’s 100-year anniversary in 2026 and as the media giant prepares to spin off its cable network portfolio by the end of 2025.
In addition to Telemundo, Disney and TelevisaUnivision will hold their presentations on May 13, while Netflix and Warner Bros. Discovery will hold their events on May 14.
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