As Demna Heads to Gucci, Here’s a Look Back at Some of His Most Iconic Shoe Creations for Balenciaga
The creative director musical chairs continued on Thursday as Balenciaga announced that Demna would be leaving his position to become the new artistic director of fellow Kering-owned luxury brand Gucci.
The announcement, which followed mere hours after Donatella Versace said that she would be stepping away from the creative helm of the house her brother founded at the end of the month.
But ever since Demna took the creative helm at Balenciaga ten years ago, he has made it his business to create viral shoe moments. Some of his first releases were seen everywhere including the Speed sock sneaker, the Triple S and the Track model. More recently, Demna is opting for oversized shoes like the 3XL and 6XL sneaker silhouettes.
Following today’s Balenciaga news, FN is looking back at some of most groundbreaking shoes he has created for the house during his tenure.
Speed Sock Trainer
The Speed debuted in November 2016 and quickly became a hit. The slip-on silhouette featured a knitted bootie fit and chunky segmented midsole that later came in a lace-up version. The style quickly rose in popularity and was a must-have shoe in 2017. Retailers couldn’t even keep them in stock.
Triple S Sneaker
The chunky shoe trend really took off with the introduction of this style. The style was ranked no. 1 by Lyst as the hottest sneaker of 2018 and were the ultimate streetwear status symbol — with their retro-futuristic silhouette, recognizable colorway and ultrathick stacked rubber soles.
Track
First seen on the fall 2018 runway, the Track sneaker collection was a follow up to the Triple S silhouette. But while the Triple S, with its triple layers, was all about the sole, the design focus of Track line is centered on the upper itself with overlays of high-performance hiking and running fabrications.
Pantaleggings
The hybrid boots-pants silhouette first debuted in Demna’s spring/summer 2017 collection. Since its debut, celebrity spokesperson Kim Kardashian took the spandex style to the masses when she was spotted wearing the style on the red carpet and in several campaigns for the brand.
Knife Boots
First seen in Demna’s inaugural Balenciaga collection for autumn/winter 2016, the now signature shoe shape has since seen several reiterations over the designer’s tenure at the house. The silhouette can be seen across pumps and boots as well as the aforementioned Panataleggings.
Le Cagole Boots
Riffing on Le Cagole bags, the knee-high style was first seen in the brand’s summer 2022 Red Carpet collection and features the same stud and buckle hardware seen on Balenciaga’s iconic handbag.
Crocs Collabs
Demna first linked with Crocs for Balenciaga’s spring 2018 collection, sending models down the catwalk in colorful Crocs featuring giant stacked platforms and cartoonish Jibbitz charms that included flowers, shooting stars, peace signs, and the Balenciaga logo. The styles sold out in record time. Since then, more polarizing comfort shoes debuted including clunky rainboot styles, pool slides and Kelly green high-heeled clogs.
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Born in Georgia, Demna studied international economics at Tbilisi State University before he enrolled in Antwerp’s Royal Academy of Fine Arts, which spawned the original Antwerp Six in the early Eighties.
He graduated with a master’s degree in fashion design in 2006, later that year collaborating with Walter van Beirendonck, one of the Six, on his men’s collections.
He joined Margiela in 2009 after the maverick Belgian founder retired and was responsible for the women’s collections. In 2013, he moved over to Louis Vuitton, where he was senior designer of women’s ready-to-wear collections, initially under Marc Jacobs and briefly under Nicolas Ghesquière.
But it was his Vetements project — cofounded in 2014 with his brother Gurum Gvasalia — that thrust him onto the international radar with an impassive, alternative brand of cool.
In 2015, he joined Balenciaga and did not change his stripes, gleefully and openly appropriated signposts of consumer culture, taking a sociological approach to analyzing what triggers consumer desire, and stretching the boundaries of what is considered luxurious and chic.
In a press release issued Thursday after the close of trading on the Paris Bourse, Kering chairman and chief executive officer François-Henri said: “Demna’s contribution to the industry, to Balenciaga, and to the group’s success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction.”
For his part, Demna said: “I am truly excited to join the Gucci family. It is an honor to contribute to a house that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci’s amazing story.”