Fashionistas are running to H&M eager to nab new Van Cleef earring dupes – there’s two colours and they’re £2.3k cheaper
FASHION fans are going wild and running to their nearest H&M store, desperate to get their hands on the brand new Van Cleef & Arpels earring dupes.
So if you’ve got designer taste but are on a tight budget, you’ve come to the right place.
Especially if the thought of spending £2,310 on the iconic pair of Sweet Alhambra earstuds sends shivers down your spine, then don’t worry, you’re bound to be impressed with this bargain.
One savvy shopper was left overjoyed when browsing the jewellery section in H&M, when she spotted some new Van Cleef & Arpels inspired buys.
Not only did the high-street shopper spot a range of gorgeous necklaces, but she was also left beaming with the stunning earrings too.
Giving her followers a close-up look at what she described as “Van Cleef dupes”, she advised those on a budget to “run to H&M”.
Thanks to the new H&M stud earrings, which are available in two colours – black and white – you are sure to look stylish, but without breaking the bank.
The small but stunning flower earrings are made from 100% recycled zinc.
Not only this, but they are perfect for an elevated, everyday look.
Whilst they might not be 18K yellow gold like the expensive mother-of-pearl alternative, the affordable earrings look strikingly similar to the luxury buys from Van Cleef & Arpels – a brand loved by both Molly-Mae Hague, 25, and Kate Middleton, 43.
The dupe earrings will set shoppers back just £3.99, a whopping £2,306 less than the designer pair loved by celebrities around the globe.
So if you fancy upgrading your jewellery collection whilst saving yourself a load of cash, then you’ll need to head down to your nearest H&M store – and fast.
The TikTok clip, which was posted under the username @angellifke, has clearly impressed many, as it has quickly racked up 663,700 views.
Fashionistas flocked to the comments, eager to praise the purse-friendly earrings.
Run to H&M
TikTok user
One person simply said: “Wow.”
Alongside love heart eye emojis, another added: “Omg.”
2025's Jewellery Trends: What's in and what's out?
Designer and founder of AJOSEPO, Tofi Caroline Adedoyi revealed the jewellery industry is undergoing an exciting transformation.
Big gold earrings – OUT
Chunky gold earrings inspired by the ’80s have fallen out of fashion. Instead, there is a growing shift towards nostalgic ’90s jewellery pieces like hoop earrings that convey elegance and sophistication in 2025.
Bold stack rings – IN
Stacking rings are set to make a bold statement in 2025. Expect to see asymmetrical stacks featuring irregular shapes and sculptural designs, adding depth and character. Remember to use odd numbers for a more dynamic look—stacking three rings creates a visually engaging and harmonious effect. And choose stackable rings made from solid precious metals such as silver and gold, rather than gemstones for a more sophisticated appearance.
Chunky statement pieces – IN
While 2024 focused on rectangular paper clip motifs, 2025 will showcase circular forms. This trend is evident in various pieces, including earrings that sway gently in the light, bold necklaces that fluidly drape around the neck, and bracelets and rings that feature soft, rounded shapes.
Silver jewellery – IN
Silver jewellery continues to be a popular choice this year, celebrated for its versatility and understated elegance. Its sleek, cool-toned finish makes it a perfect accessory for casual outings and formal events, allowing for effortless transitions.
Colourful gemstones – IN
The jewellery scene is experiencing a vibrant resurgence of bold and colourful gemstones. Striking stones such as luminous quartz, rich black onyx, and fiery red agate dominate designs, providing a refreshing alternative to traditional pearls.
Conscious sustainability – IN
Eco-friendly materials, ethical sourcing, and responsible production practices are now essential elements of contemporary jewellery. The focus now lies on utilising ethical gold, recycled metals, and lab-grown diamonds, ensuring that aesthetics do not come at the planet’s expense.
Tip: Research a jeweller’s ethical and sustainable practices before purchasing to ensure their values align with yours. At Ajosepo, we exclusively utilise recycled materials, reducing the demand for new mining and minimising our ecological footprint.
A third commented: “Close enough.”
And it’s not just TikTok users loving them, as they have quickly racked up numerous five star reviews online, with an average rating of 4.8 out of five on the H&M website.
The black pair are now sold out online, so you’ll need to get your shoes on and race down to your local store fast if you want to find them.
Unlock even more award-winning articles as The Sun launches brand new membership programme – Sun Club