The UK’s top 20 ‘kinky capitals’ revealed – so is YOUR partner keen to spice things up this Valentine’s Day?
AS Valentine’s Day approaches, many people might be thinking of how to create the most romantic date ever, but others have wilder ideas in mind on how to spend the day (or night).
With that in mind, search experts at Didgeheads analysed the average monthly searches for various popular sex toys and accessories, including fleshlight and anal beads, across cities and towns in the UK with over 50,000 inhabitants.
Do you feel like your love life is not spicy enough? Perhaps you don’t live in the right city[/caption]The ranking was determined by the number of searches per 100,000 people.
So, is your significant other keen to spice things up in the bedroom this Valentine’s Day?
According to the findings, Manchester is the kinkiest city in the UK, with 1,401 average monthly searches per 100,000 people.
With a total of 5,540 monthly searches, this means one in 71 Mancunians is interested in making their pre-sleep romp more exciting.
The favourite sex toys among the city’s kinky residents are fleshlights, with a total of 1,310 average monthly searches, followed by rose toys, with an average of 890 monthly searches, and butt plugs, searched 730 times on average.
Croydon comes in second, with 1,287 average monthly searches per 100,000 people.
Residents searched for the toys a total of 2,230 times, a proportion of one in every 78 residents.
The favourite sex accessories in Croydon are fleshlights, with a total of 490 average monthly searches, followed by rose toys, with 320 average monthly searches, and butt plugs, searched an average of 270 times.
Norwich is the third kinkiest city in the UK, with an average of 1,174 monthly searches per 100,000 residents.
With a total of 1,680 monthly searches, one in 85 people is looking for ways to have an exciting Valentine’s Day this year.
Norwich residents’ favourite sex toys are fleshlights, with a total of 490 average monthly searches.
In second place are butt plugs, searched 220 times on average, followed by rose toys, with an average of 180 monthly searches.
In fourth place is Wrexham, with 1,111 average monthly searches per 100,000 residents.
With a total monthly search volume of 730, this means one in 90 people is searching for kinky ways to spend Valentine’s Day.
The city’s residents’ favourite sex toys are fleshlights, with a total of 120 monthly searches.
In second place are rose toys and butt plugs, tied with 80 average monthly searches each.
Anal beads, chastity belts, and sex swings tie in third place, with 30 average monthly searches each.
Newcastle upon Tyne ranks fifth, with 1,096 average monthly searches per 100,000 people.
The city’s total volume of searches for sex toys is 3,290, a rate of one in 91 residents.
The favourite sex accessories among Geordies are fleshlights, with 890 average monthly searches.
Rose toys and butt plugs tie in second place, with an average of 400 monthly searches each, followed by chastity belts, searched, on average, 220 times.
Bury ranks sixth, with 1,081 average monthly searches per 100,000 people.
With a total of 660 monthly searches, this means one in 92 Bury residents are interested in spicing things up on Valentine’s Day.
Bury residents’ favourite sex toys are fleshlights, with an average of 120 monthly searches, followed by rose toys and butt plugs, with 70 and 50 searches, respectively.
Dartford takes seventh place, with 1,076 average monthly searches related to sex toys per 100,000 people.
The accessories are searched an average of 610 times, a rate of one in 93 residents.
Dartford residents’ favourite sex accessories are fleshlights, with an average of 90 monthly searches.
What your sexual fantasies say about you
By Emma Kenny, a TV presenter and psychologist
Raucous Role Play: If your partner enjoys dressing up for fun, it shows creativity and a desire to keep things exciting. However, it might signal that he struggles with responsibility.
Multi-Partner Fantasies: Craving variety doesn’t always mean he wants to cheat. However, it could indicate deeper feelings of unfulfillment.
Power & Control: A little dominance is normal, but if it’s always about control, it may hide insecurities.
Adventure: Men seeking thrills may push boundaries, so be sure your comfort zone is respected.
Passion: If he’s romantic, he’s emotionally tuned in—though occasionally avoiding tough conversations.
Flexibility: Openness to new experiences is great, but constant novelty-seeking could mean avoiding emotional connection.
Red Flag: If control is his ultimate fantasy, it may signal a deeper struggle with power dynamics.
In second place are rose toys, with 70 average monthly searches, followed by butt plugs, searched an average of 60 times.
Dunfermline comes in eighth, with 1,072 average monthly searches per 100,000 people.
Considering the total volume of monthly searches, 540 times, there are one in 93 residents searching for sex accessories in the Scottish city.
The sex toys of choice among Dunfermline residents are fleshlights, with 100 average monthly searches.
Butt plugs are next, followed by rose toys, with 50 and 40 average monthly searches, respectively.
Plymouth takes ninth place, with 1,065 average monthly searches per 100,000 people.
The total volume of monthly searches for sex toys in the city is 2,770, a rate of one in 94 Plymouth residents.
Fleshlights are the favourite sex accessories in Plymouth, with 730 average monthly searches.
Rose toys and butt plugs tie in second place, with 330 average monthly searches each, followed by sex swings, searched an average of 210 times.
Wellingborough comes in tenth, with 1,048 average monthly searches per 100,000 people.
With a total volume of 530 searches, one in 95 residents is looking for ways to have some kinky fun this Valentine’s Day.
The town’s favourite sex toys are fleshlights, with 80 average monthly searches.
In second place are rose toys, with an average of 50 monthly searches, followed by butt plugs, searched an average of 40 times.
Jessica Redman, CEO at Didgeheads, commented on the findings, “Interestingly, none of the capitals in the United Kingdom’s countries made the top 10 ranking — Edinburgh was the closest, in 34th place, while London came in 80th, Belfast in 129th, and Cardiff in 154th.
“While most of the cities and towns shared the same favourite accessories, fleshlights, rose toys, and butt plugs, it was interesting to observe that some places have other preferences, such as sex swings, and chastity belts.
This shows Brits are willing to explore their sexual side this Valentine’s Day, experimenting with different sex toys and ultimately having fun.”