K-Pop Star ROSÉ Stuns In New SKIMS Valentine's Day 2025 Campaign, Reveals Why the Holiday Is So Special to Her
ROSÉ is pretty in pink while starring in the 2025 Valentine’s Day campaign for SKIMS!
The 27-year-old “number one girl” singer can be seen wearing pieces from the brand’s Valentine’s Day Shop, which is set to launch later this week.
As part of her campaign, which was photographed by Carin Backoff, ROSÉ opened up about why Valentine’s Day is so special to her.
Keep reading to find out more…
“Valentine’s Day has always held a special place in my heart,” she dished. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
“Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,” Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer, shared in a statement. “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and ROSÉ captured that beautifully.”
Check out all of ROSÉ‘s campaign photos below, and how to purchase what she’s wearing!
The SKIMS Valentine’s Shop will go on sale THIS coming Thursday (January 23) at 12pm ET!
Product: Velvet Lace Slip Dress
Price: $88
Product: Cotton Jersey Heart Mini Dress
Price: $68
Product: Logo Pointelle Mini Dress
Price: $68
Product: Romance Lace Cami & Short Set
Price: $88
Product: Sleep Cami Set
Price: $64
The items above and the rest of the SKIMS Valentine’s Shop will go on sale at 12pm ET THIS Thursday (January 23) at SKIMS.com!
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