The main thing cellphone users can't live without, according to a 'dumb phone' maker

• Light unveiled its Light Phone 3 with a new back camera feature.
• "Dumb phones" have targeted users seeking a break from high-tech gadgets.
• Intentional tech use will be on the rise in 2025, Amazon's Werner Vogels said.

"Dumb phones" are devices with much less functionality than the typical smartphone. However, they still have a high-tech feature that their users can't stand to lose.

Light announced the third iteration of its simplified cellphone in June 2024. It doesn't look much different from its predecessor, which started shipping in 2019, and the company says it didn't change much in terms of software.

It spent most of its time and resources on introducing a particular aspect of the Light Phone 3: the back camera.

The new Light Phone is "a little bit bigger, a little bit faster, and a slightly different screen, but the camera is definitely the new feature," Joe Hollier, the cofounder of Light, told Business Insider.

The Light Phone 3 can call and text and has smarter features such as fingerprint ID, rear- and front-facing cameras, and the potential to support a digital wallet, the company said.

The other available tools, according to the company, include an alarm, a timer, a calculator, a calendar, a directory, directions, notes/voice memo. There's the option to add music and podcasts to the device by connecting to a computer and downloading them from the Light website.

Smartphone makers have also been working on improving their cameras. Apple's latest phone lineup, the iPhone 16, has an "Ultra Wide" camera and autofocus for photos that can be edited using AI. Samsung's Galaxy S24 Ultra has an AI-powered camera that can improve low-light photography.

Light doesn't expect their new camera to compete with an iPhone, which Hollier acknowledged can shoot commercials, but it's a "very intentional" tool, he said.

It saw a need to add a new camera with a "nostalgia feel." Hollier said his interest in film photography was a "North Star" for the Light Phone 3's new back camera. Photos from the dumb phone don't look quite as clear as those from the iPhone, but Hollier said they weren't designed to be.

Users have turned to dumb phones for a break from the bright and colorful smartphone displays and all the distractions they offer. That's similar to a trend Amazon CTO Werner Vogels highlighted for 2025. As artificial intelligence charges ahead, people will turn to more intentional tech use, Vogels wrote in a blogpost.

Although Hollier said adult Gen Zers are becoming more interested in dumb phones, it remains the smallest portion of its user base at 12%. However, their older siblings, Zillennials between the ages of 25 and 34, make up 38% of Light Phone users.

Light has set out to reduce the "infinite feed," as Hollier put it, by guaranteeing that its phones will never have email, social media, or an internet browser. The company treads a careful line when deciding what to offer in Light Phones.

That's at odds with the many companies trying to evolve by incorporating AI into their operations. Apple launched Apple Intelligence in 2024, and Samsung's S24 is a lineup of AI-powered phones. Hollier said Light has no current plans to bring AI to its phones.

The Light Phone 3 is available for preorder for $599 as of January 16— a $200 discount from its retail price. Shipping is expected to begin in May.