Jeni’s Ice Cream is known for its fun flavors. Now, its founder is using food waste to create high-fiber snacks
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A new brand called Floura aims to tackle two problems: the fact that most Americans don’t eat enough fiber, and the 80 million tons of food waste thrown out each year.
For more than two decades, Jeni Britton’s life has revolved around ice cream. The brand she started as a 22-year-old art student, Jeni’s Ice Cream, now sells in 80 scoop shops and 12,500 retailers, with an annual revenue of more than $125 million.