Hinge launches AI-driven prompt feedback to help users write better profiles
Today, the dating app Hinge launches Prompt Feedback, an AI feature to help users write more original responses to the prompts the app is known for. The app is the latest to leverage AI to advance features, such as Grindr testing an AI "wingman" and Bumble rolling out AI-generated icebreakers.
Prompt Feedback doesn't tell the user what to say or even suggest language, according to Hinge's announcement. Instead, it provides feedback on the user's prompt answer on three levels:
"Great Answer," keep it as-is.
"Try a Small Change," encouraging the user to tweak the response.
"Go a Little Deeper," suggesting adding more details.
Users will see this private feedback when editing their profile prompts. You can choose whether to change your answer given the feedback or keep it the same.
Hinge prompts are one of the most distinctive features of the app, with likes on prompts 47 percent more likely to lead to a date than likes on photos. But 63 percent of Hinge daters told the app in a survey that they have difficulty knowing what to include in their profile. What may result is generic, one-word, and cliched responses. The app seeks to nudge users away from said responses on their profile.
"We're all familiar with dating app clichés like 'pineapple on pizza' or being 'overly competitive about... everything.' While these responses are common, they often fall short in showcasing the individuality and creativity that ignite meaningful conversations," said Hinge's director of relationship science, Logan Ury, in the announcement. "By crafting Prompt responses that highlight your unique quirks and share authentic details about your personality, you can help potential matches get to know the real you."
Last year, Hinge founder and CEO Justin McLeod told Mashable that Hinge was aware of the dating app fatigue experienced by singles and that he and his team are responding to that. Hinge recently rolled out a limit on unanswered messages to help users be more intentional in conversations with matches. Now, the app is utilizing AI to help tired dating app users get more out of prompts. Prompt Feedback seems distinct from AI services that write the message for you — something daters who are sick of app dating may succumb to.
"With Prompt Feedback, we're intentionally leveraging Al to provide personalized coaching during a key moment for daters making a great first impression on their profiles," said McLeod in the Prompt Feedback announcement. "For years, our research team has identified what helps people discover compatibility that leads to dates, and now daters can apply these insights through specific, tailored advice."