How AI killed Amazon Prime’s ‘Try Before You Buy’
January 31 is the last day Prime members can use the perk.
Amazon is saying goodbye to “Try Before You Buy.”
The service, which allowed Amazon’s Prime members to try on select clothing items, shoes and accessories at home before completing a purchase, is set to wind down in the coming weeks. The last day eligible customers can place orders using the subscriber benefit is January 31, the company confirmed.
Under the service, Prime members can order up to six select apparel items on a trial basis. Customers then have seven days after receiving the merchandise to return any unwanted items without being charged.
In a statement, an Amazon spokesperson cited the program’s limited reach and the growing use of improve sizing recommendations powered by artificial intelligence on the e-commerce platform.
“Given the combination of Try Before You Buy only scaling to a limited number of items and customers increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, review highlights, and improved size charts to make sure they find the right fit, we’re phasing out the Try Before You Buy option,” the spokesperson said.
Seattle-based Amazon first began testing its trying before buying offering under the name Prime Wardrobe in 2017, and the program officially launched in 2018.
As more people shop online and take advantage of generous return policies, Amazon and other retail companies have worked to reduce shipping fees, processing time and other ballooning costs from returned products.
Amazon said Monday that customers still will be able to get free returns across its apparel department and that phasing out Try Before You Buy would give shoppers a simpler experience with a bigger selection and faster delivery.