News Every Day | 12 January 2025, 15:15

These luxurious $500 seats on an iconic train through the Swiss Alps always sell out as demand for high-end trains booms

The Glacier Express' highest-tier Excellence Class seats are in high demand amid a boom in luxury train travel.

©Glacier Express

Wealthy travelers are increasingly seeking luxury train trips.
The Glacier Express' luxurious Excellence Class seats are often the first on the train to sell out.
A ticket for the eight-hour journey through the Swiss Alps costs about $540, ten times the basic fare.

Glacier Express' Excellence Class seats could turn any miserable 8 a.m. train commuter into Francis Bourgeois.

That is if you can afford it.

A ticket for the plush eight-hour journey through the picturesque Swiss Alps costs about $540, tenfold the price of the train's basic fare. However, the sweet seats may be worth the cost.

The Glacier Express operates one of the most beautiful train trips in the world. Plus, they come with trendy bragging rights — these seats have become a hot commodity.

Frank Marini, president and CEO of Railbookers Group, told BI that his train-focused tour company saw a 68% spike in luxury bookings from 2023 to 2024.

The Glacier Express' full route runs between Switzerland's St. Moritz and Zermatt, although travelers in first and second-class seats can book shorter segments.

©Glacier Express

"It keeps snowballing," Marini said. "We see passengers that have come back traveling with us on a lot of luxury rail, and they're like, 'well, where else is there luxury rail?'"

The answer? Around the world and especially in Switzerland, which has become "immensely popular" for luxe train experiences, Andrew Channell, Railbookers' senior vice president of product and operations, told BI, adding that it's one of his favorite destinations.

In the Swiss Alps, you'll find a particularly popular pick — the Glacier Express.

The Glacier Express has second-class, first-class, and Excellence Class seats.

©Glacier Express

The iconic train brings guests on an eight-hour journey between the resort town of St. Moritz and the base of the iconic Matterhorn in Zermatt.

Along the way, travelers pass through 91 tunnels and 291 bridges, providing a picturesque peek at the snow-capped peaks, majestic gorges, and popular tourist towns.

With views like these — and a fortuitously ongoing rise in "coolcations" — it's no surprise that the train is often sold out, a company spokesperson told BI in an email.

Demand for the Glacier Express' top-tier Excellence Class seats has been particularly strong.

Glacier Express' Excellence Class guests have amenities like an exclusive bar, a five-course meal, and window seats.

©Glacier Express

A red carpet rollout and Champagne welcome the train's highest-paying guests to their eight-hour journey (at a window seat, of course).

Relish the Swiss sights as you dine on a five-course meal with a wine pairing.

Excellence Class guests receive a five-course meal.

©Glacier Express

Expect dishes such as smoked trout with roasted beets and horseradish cream cheese.

If the included booze isn't satisfactory, you could buy a drink at the crystal chandelier-topped Glacier Bars exclusive to Excellence Class guests.

These upscale seats ring in at 490 Swiss Francs, about $537, each.

Excellence Class travelers receive a five-course meal with a wine pairing.

It's a steep price compared to the cheapest seats, which cost CHF 49, or about $54.

Yet, the sumptuous accommodations — which see a 94% to 96% occupancy rate throughout the year — are often the first section to be reserved, according to the spokesperson.

The company saw more than 281,300 passengers in 2023, the strongest year in its more than 90-year history.

Every Excellence Class guest has a window seat.

To keep up with demand, the Glacier Express increased its winter capacity in 2024, accommodating almost 290,000 guests. (It operates 1,820 trips annually, about 70% in the summer.)

After all, Disney's Matterhorn bobsleds likely don't compare to views of the real thing.

Read the original article on Business Insider

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