The ‘Apres ski’ collection that’s got fashionistas racing to Primark – it’s cheap and perfect for the cold weather too
THE cold weather is officially here and if you’re looking to revamp your winter wardrobe, Primark has the collection for you.
You no longer have to compromise style to keep warm with the shop’s latest Apres ski-inspired looks.
In a viral TikTok video, the official Primark account gave viewers a glimpse at some of the new items available.
To illustrate shoppers excitement, the clip featured viral audio from YouTube sketch comedy group Smosh.
“Are you kidding? That’s unfair, she made those. I need to calm down. Everything’s fine, I’m an adult,” said one of the hyped up members.
Referring to the audio, the caption joked: “Me when I’m told I can’t wear my full Apres collection to get milk from the shop.”
The official Primark account pointed out that the looks should be allowed to be shown off at all times.
“But it’s Apres season?” they wrote in the caption of the clip.
The clip showed some of the latest releases, including jumpers, coats, and hats.
“Got to be winter ready,” they told their fans in the comments section.
The first item featured was a white knit jumper with a picture of ski lifts embroidered on the front.
Red text across the chest of the retro cosy jumper read: “Les Alpes.”
To layer over it, shoppers can choose from a wide variety of thermal coats.
One option is a bright red puffer jacket with a black lined interior and cuffs.
Alternatively, you can opt for a white ski jacket with black detailing, including paneling on the sleeves and a fur trimmed hood.
The look also featured a black belt feature that helped to cinch the waist while wearing.
This also helps to keep you better insulated whether you’re popping to the shops or tearing down the slopes.
Why Primark is great for looking expensive on a budget
By Clemmie Feildsend, Fabulous Fashion Editor
AS someone who’s no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.
For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear” moments, rushing in at the last minute to find something perfect.
And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.
But no matter what, Primark always delivers.
Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.
While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.
Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.
With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.
And for a more low-key look, an all black version of the coat is also available.
You can accessorise the jackets and jumpers with woolen hats, available in black, white, and red.
TikTok users shared their thoughts on the new collection in the comments section.
“I’ve got that jumper and love it!” wrote one impressed Primark shopper.
“I need that,” said another influenced viewer.